It’s a safe bet that the topics of discussion that will come to the Christmas table will also be those that have generated the most debate on social networks. Like every year, Visibrain, a company specializing in social media monitoring, takes stock of the subjects that marked the French on Twitter in 2021 with its list of the most frequently cited hashtags (hashtags). Unsurprisingly, the Covid-19 is on the first step of the podium but it is down with 6.4 million tweets in French (out of a total of 81 million all languages combined).
“The coronavirus epidemic stands out, for the second time in a row, as the most commented subject of the year on Twitter. However, half the number of messages were published on the health crisis than last year (in 2020, # Covid19 = 12.9 million tweets). », Explains Visibrain. Perhaps the French are reaching saturation point? “The health crisis is currently less commented on than at the beginning of the year: 66% of tweets on the subject were published during the first half of 2021. A slight upturn in activity is however observed at the end of November, linked to the third dose vaccine ”and the Omicron variant.
The 10 discussion topics that have messed up Twitter this year
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In 2nd position, we find #Concours with 6.2 million tweets in French. “After a drop in the volume of tweets between 2019 and 2020, contests are making a comeback. The hashtag thus generates 1.4 times more messages than last year. Xbox, PS5, Switch… Almost one in two contests is associated with gaming, a very strong trend on Twitter. “
From the sanitary pass to Zemmour
Third position: #PassSanitaire with 4.6 million tweets in French. “The subject of all debates, it has been at the center of 4.6 million tweets since January 1, 2021. But it is in July that conversations around the Pass really skyrocket (4 tweets per second at the highest peak of ‘activity). The subject will remain at the center of conversations throughout the summer: 67% of tweets with the hashtag #PassSanitaire were published in July and August 2021. “
In 4th place, the President of the Republic with his numerous speeches. #Macron sparked 4 million tweets in French. The Head of State is the most talked about political figure in the French twittosphere. “However, #Macron, which was the second most viral hashtag last year, is in fourth place this year. And for good reason, he generates 1.3 fewer messages than in 2020. It is his various speeches on the health situation (# Macron20h = 1 million messages) that increase the volume of tweets about him. “
In 5th position, one of the favorite reality shows of the French: the Koh Lanta game. With 2.5 million tweets, #KohLanta is indeed the most popular TV show on Twitter. “No twist escapes the Internet users who actively comment, each broadcast evening, the program on Twitter. The most notorious peak of messages was recorded on August 24, 2021 for the launch of “Koh-Lanta La Légende”: 201,161 tweets in French. “
In 6th place, #FreeSenegal, which appeared in early March 2021 to denounce attacks on democracy, garnered 2.1 million tweets in French.
Olympique de Marseille supporters propelled #TeamOM to the 7th position of the most shared hashtags in 2021 with 1.9 million tweets in French.
Two more political subjects follow: #SaccageParis (8th) which denounces the uncleanliness in Paris and castigates Anne Hidalgo has reached 1.8 million tweets in French and #Zemmour (9th) which collects 1.6 million tweets in French. “For comparison, it generates 1.5 times more messages than # Euro2020. With the presidential election approaching, 71% of messages on the now candidate were published over the last 3 months (September 1 – December 1, 2021), ”notes Visibrain.
Finally, in 10th position we find #TPMP (Touche pas à mon poste, Cyril Hanouna’s show on C8) with 1.3 million tweets in French.
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