A new report from Traackr has revealed the beauty brands that have won the influencer marketing game. The top ten brands were decided by analyzing creators in the US who produced content mentioning Traackr beauty brands Beauty brand ranking between January 2022 and October 2022. Below are the top ten brands in influencer marketing according to Traackr and the top three influencers who have supported them.
Kylie Cosmetics: VIT 928K
Rare beauty: VIT 456K
Fenty Beauty: VIT 320K
rem beauty: VIT 317K
L’Oréal Paris: VIT 308K
Charlotte Tilbury: VIT 305K
Maybelline: VIT 278K
ColourPop: VIT 272K
Huda beauty: VIT 268K
MAC Cosmetics: VIT 256K
In 2019, Traackr introduced the Brand Vitality Score (VIT) to measure the attention a brand gains among influencers. Specifically, VIT measures the visibility (content reach), impact (engagement generated), and trust of influencer content mentioning a brand (content quality on brand image).
