After three years of pandemic, the Salon International de la Lingerie will take up physical residence at Paris Porte de Versailles, from January 21 to 23. The opportunity to discover the novelties, innovations, and inspirations, which will be essential in our cupboards in the months to come. From lace underwear for gentlemen to the pajama revival, here are three that shouldn’t go unnoticed.
Like the ready-to-wear sector, the lingerie sector is reinventing itself to adapt to new environmental challenges, as well as to changes in certain social standards. Something that involves the introduction of new materials, less restrictive models for women’s bodies, and ever more inclusive collections to shatter certain dictates related to size, morphology, or gender. The result are innovations and new inspirations that will be essential in your dressing room in the months to come. Here are three to discover from January 21 at the Salon International de la Lingerie.
A new masculinity
We have seen it in fashion, many brands are shaking up the codes of masculinity to stick to the needs and desires of a generation that does not want to be put in boxes. Pieces hitherto supposed to be reserved for women’s wardrobes, such as skirts and crop tops, are slowly but surely making their way into these gentlemen’s wardrobes. A change also palpable in the cosmetics industry with the emergence of unisex brands, and products considered feminine, such as nail polish and mascara, imposing themselves in the routine of men. It didn’t take long for the lingerie sector to catch up, and in turn offer men’s underwear borrowing details, materials, and other ornaments, hitherto reserved for women’s lingerie.
Boxers and cotton briefs, although comfortable and still very popular, will see the arrival of much more sophisticated and daring models. The Salon de la Lingerie will place particular emphasis on fishnet details by Studio Miyagi, games of transparency and embroidered lines by Louisa Bracq, and tulle lace boxers by Aubade, again playing on transparency. New products that testify to the desire of men to do away with certain injunctions, and even more to attach more importance to aesthetics in the choice of their underwear.
Pajamas, a fashion piece in their own right
A simple glance at the social networks of the most famous fashion icons in the world reveals that pajamas are no longer – only – considered as sleepwear. Kim Kardashian, Chiara Ferragni, Serena Williams, Lena Situations and Kylie Jenner have contributed in recent months to transforming pajamas into fashionable and highly desirable pieces, to be worn night and day. And they are not the only ones. Proof that pajamas are no longer just synonymous with comfort, they can boast of having been at the center of one of Jacquemus’ latest collections, in collaboration with the homewear brand Tekla, with noble materials and straight cuts. inspired by ready-to-wear.
At the Salon de la Lingerie, this strong trend will be confirmed through the emergence of pajamas that are more stylish than ever, transforming into veritable night tuxedos or casual daytime suits. This will be reflected in particular by the omnipresence of noble materials, such as lace, silk and satin, and cuts as sensual as they are elegant. Models to wear indoors, after all nothing prevents you from being sophisticated at home, but also outdoors mixed with ready-to-wear pieces. Along with lingerie, pajamas will be one of the stars of this new edition of the Show.
The revival of menstrual panties
Having become a staple of women’s wardrobes in just a few years, menstrual panties, or menstrual panties, now appeal to nearly 10% of women in France. Freshly landed, she is already offering herself a first makeover, revealing herself in a more glamorous light. It must be said that these pieces intended to change the look on menstruation, and to offer new comfort to women, were not known until then for their chic or sexy aesthetics. But that will change. Menstrual panties are asserting themselves at the start of the year with fine lace, a high waist (one of the season’s major trends in lingerie), vibrant colors and prints.
The brands will not forget to integrate functional details, such as side fasteners allowing you to remove your underwear without having to remove your clothes. A novelty to discover at Rejeanne. Innovations that will (necessarily) soon be in your cupboards. According to a study by the firm Future Market Insights, relayed by the Salon International de la Lingerie, the world market for menstrual panties should grow by 15.8% per year between now and 2030, testifying to the enthusiasm of women for this lingerie that combines comfort, eco-responsibility and style.
