How many emojis have you already sent via WhatsApp messages today? 95% of internet users have used emojis. Therefore, the chances are high that you will be one of them too. Emojis have recently made the leap from our private lives to the professional world. And they are really popular there too.
Over 10 billion – yes, billions – emojis are sent every day. The little emojis are common on WhatsApp, and the little yellow faces are also seen on social media every day. Companies are no longer afraid to use emojis in their captions on Instagram or in newsletters. So are emojis absolutely okay in a business context? Or should you take a step back sometimes?
What’s up with the emojis?
Regardless of whether you are a private person, influencer or brand: You will rarely find an Instagram or Facebook account that works completely without emojis. Be it in the bio or under the pictures in the description – emojis can be used to show emotions, replace words and create context.
The small pictures are now much more than just decoration. Emojis are almost like their own language. In this way we understand which emojis communicate which feelings or what they are particularly suitable for. But this is exactly where the difficulty lies: Not all emojis mean the same thing to everyone.
You should avoid misunderstandings
The emoji with the two hands (????) can be seen as a high five, but is also often understood as a “please” or “thank you”. At the same time, some interpret it as praying hands, which has a completely different meaning. There are numerous such examples – your parents must have already used the emoji that laughs tears as a crying emoji. And we certainly don’t have to start with the eggplant emoji.
Benefits of use
In fact, emojis are also very helpful in a marketing context. Only at first glance – emojis are eye catchers. They spice up your text or your call to action and remove the distance to the reader. A study found that you get up to 47.7 percent more interactions on Instagram when you use emojis.
On too Facebook profitierst Thanks to emojis you get 53 percent more likes, 33 percent more comments and 33 percent more shares. You can also use the emojis for Facebook Ads. An example from Scoro clearly shows what a big impact a small emoji can have: The ad on the right benefited from 214 percent more clicks than the one on the left.
If you have the feeling that your newsletters won’t open, you can also try adding an emoji to the headline or subject line. Depending on who your target audience is, this will go down well.
When you’d better do without
But before you storm off and add emojis to all your headlines and texts, you should think carefully about where they are needed and where they are gladly seen. Because even if it is now acceptable to include one or the other emoji in business emails, you shouldn’t overdo it.
There are also some exceptions where it is better not to use emojis. If you are talking about a particularly serious or sad topic, emojis can seem out of place. As mentioned above, it is entirely plausible to add emojis to your emails or newsletters. In any case, be careful not to overdo it. Neither your mail, your ads, nor your caption require a dozen emojis at once.
This is how companies use emojis effectively
With posts and campaigns, various companies prove to us that emojis are absolutely into the communication
Communication is generally referred to as the exchange of information. In marketing, communication policy is one of the four marketing instruments (4 P’s) that are used to evoke certain reactions in the target group: attention, positive attitude, purchase. By means of communication, potential buyers should be informed (that the product is offered), convinced (to buy the product), and reminded (that the product exists). There are various defined types of communication that compete with each other: controlled (= the 4 KIs) vs. non-controlled (= word of mouth, publicity) – pull (= directed at the consumer, who “pulls the product through the sales channel”) “should) vs. push (= aimed at retailers who should” push “the product through the sales channel) – personal communication (personal sales; direct marketing) vs. mass communication (via TV, radio; with posters).
-“href =” https://marketing.ch/lexikon/kommunikation/ “target =” _ blank “> communication belongs.
Netflix – hardly a tweet without it
If you scroll through the various Netflix accounts on Twitter, you can quickly see that they love emojis. Be it to express their joy or to describe films and series, a small emoji will help them.
Small reminder! It’s Saturday evening, there is still time to get your favorite snack and there are 8 Leonardo DiCaprio films to choose from:
????Titanic
????The Beach
????The Departed
????️♂️Shutter Island
????Inception
????Django Unchained
????The Wolf of Wall Street
❄The Revenant— netflixde (@NetflixDE) March 20, 2021
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Dominos – Order by Emoji
Domino’s goes one step further than just tweeting emojis. With just one tweet of the pizza emojis, an order is immediately placed for you. Incredible, isn’t it? Of course, you have to open an account in advance and specify your pizza preferences so that Domino’s also knows what to deliver and where. Still, the idea is impressive. Domino’s himself loves the pizza emoji – and pizza, of course – and uses it a lot online.
Me: ????
Pizza: ????
Me: ????
Pizza: ????
Me: ???? ????
Pizza:
Me: ????
— Domino’s Pizza (@dominos) March 12, 2021
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WWF – collects donations
WWF is also inventive in its use of emojis. Using the hashtag #EndageredEmoji, they started an appeal for donations on Twitter. So they asked users to donate a small amount every time they tweet one of these emojis. The selected emojis show 17 endangered animals.
McDonald’s – Emoji Kampagne
The fast food giant is also at the forefront when it comes to the use of emojis in advertising. McDonald’s started an emoji campaign in which they use various emojis to illustrate short stories. All emoji stories naturally end with a smiling face and the McDonald’s fries or a burger.
The campaign nicely shows how stories can be told without writing a single word. And everyone understands it.
The most popular emojis
Now, of course, the question arises – if emojis are so popular, which ones are used the most? It’s probably the usual suspects that make up the top 10.
- ????
- ❤️
- ????
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We’ve all probably used them at some point, in a WhatsApp message or on social media. What’s exciting is that the most popular emojis in newsletter subject lines differ slightly from this list. This is shown by a ranking by MailChimp:
Show emotions, use emojis
So are you allowed to use emojis in a business context? Yes, of course. As long as you don’t completely overload your texts or use emojis in inappropriate situations, you are on the right track. Make sure that the emoji either communicates an appropriate emotion or represents what you are showing. But with a little common sense, you can certainly do it. ????
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