For Peloton this serial death was certainly no less surprising than for the fans of the cult series. The company even felt compelled to comment. The Tagesspiegel quotes the preventive cardiologist in an article on “And Just Like That” Suzanne Steinbau, Peloton’s Health and Wellness Advisory Board member: “Mr. Big led a lifestyle that many would describe as extravagant – cocktails, cigars and large steaks – and was at serious risk having had a cardiac event this season . ” In reality, however, it is rather the case that riding the peloton bike could even have contributed to delaying his heart disease, Steinbaum emphasizes. Peloton also helps to measure the heart rate while driving.
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Over the weekend, the fitness brand went a step further in their efforts to put Mr. Big’s death into perspective: The company posted a spot on Twitter starring Mr. Big cast Chris Noth in front of the fireplace with a peloton trainer Jess King flirts. After the two of them have agreed to do another training session, the following is a quick list of all the advantages of training with the fitness bike: It is good for your health in general and the cardiovascular system in particular. The spot ends with the message “He is alive” – which should especially delight the female fans of “Sex and the City” or the sequel “And Just Like That”.
The voice-over in the spot comes from none other than a Hollywood superstar Ryan Reynolds, its marketing company Maximum Effort is responsible for the creation of the spot that was created within 48 hours. MNTN, the parent company of Maximum Effort, was also involved in the production of the campaign. This
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