Despite its great age and its upheavals, Call of Duty is a license that is both successful and lasting. Evidenced by the new figures given by Activision, a few weeks after the release of Black Ops Cold War which made a thunderous start, one of the best in the franchise. If the American publisher did not communicate the number of copies sold, it was however proud of a figure: 3 billion. This is indeed the amount generated by the series over the last 12 months. Three billion dollars in net revenue in one year, knowing that this figure includes the PC, console and mobile market. As such, Activision speaks of a shared ecosystem business model, especially since Warzone is undoubtedly the link between each Call of.
We learn in the press release that the dynamic is proving to be excellent with different increases since the beginning of the year, which concludes with net revenues up more than 80%, while copies sold are also up more than 40% year on year. To drive the point home, Activision specifies that more than 200 million people have played Call of Duty this year, knowing that on console and PC, the series recorded the highest number of players in its history in 2020, while the month of November totals the highest number of monthly players and hours of play. which prove that the Call of Duty license is capable of renewing itself and at the same time relaunching itself. Hat.
—
–
