Nongshim
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this year Singer Rain’s’Kang’ crazeEven this 40-year-old snack cracker has affected sales.
On the 16th, Nongshim announced that the annual sales of five snack snacks including Shrimp Cracker, Potato Cracker, Onion Cracker, Sweet Potato Cracker, and Corn Cracker surpassed 100 billion won for the first time. The Nongshim side analyzed that “the result of the recently released corn cans added to the canning fever that continues until the end of the year.”
20~70% increase in sales compared to last year
No. 1 Gongsin is by far the representative product’Shrimp Cracker’. Shrimp Cracker achieved sales of 81 billion won by the beginning of this month, an increase of about 12% from last year. Nongshim even recruited Rain as an advertising model when Shrimp Kang became a popular meme on the Internet along with the gang fever that started with singer Rain in May. Since then, in July, the monthly sales of four kinds of kan snacks surpassed 10 billion won for the first time. Potato crackers, sweet potato crackers, and onion crackers all sold 20%, 39%, and 70% more than last year, respectively.
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In addition, it is said that the new corn cracker, which was released last October, also helped. Corn cane sold more than 2 million bags in 40 days after its launch, and Nongshim is operating one of the existing snack production lines exclusively for corn cans, increasing production by more than 60%.
An official from Nongshim said, “I am grateful that the longevity snack products that have been representing Nongshim for a long time are receiving great love again.” said.
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