Thailand’s KFC recently launched a new seasonal product “Hometown Chicken Noodles” to celebrate the Chinese New Year. The fried chicken incense is very thoughtful in appearance, just like a piece of fried chicken, and it is said that it will emit an aroma like KFC fried chicken after being ignited. After the product was released, it attracted attention, and the reactions of netizens were mixed.
Thailand’s KFC KFC New Year’s Eve Fried Chicken Stick Incense
Many Chinese live in Thailand. KFC Thailand has recently decided to launch new products for the festival to add atmosphere to the Lunar New Year. A few days ago, KFC Thailand posted a post on its official Instagram to share its new product “Fried Chicken Flavored Incense”. The post said that incense sticks are used Topped with 11 secret spices and handcrafted with 3 coats to create a deep fry-like aroma. In addition, the appearance of the incense sticks is also full of surprises. The outer layer is also made into a roast chicken crispy skin. The incense box is also designed in a Chinese style, and the word “Spring Festival” is printed on the packaging of Hongdangdang.
Too creative? Netizens say it’s auspicious
According to local media reports in Thailand, Wunderman Thompson, the advertising company responsible for the design of the fried chicken incense project, said that the product was inspired by incense candles for sacrifices, hoping to surprise the new product with traditional Chinese festival culture. Although the product has not yet been officially released, incense candles will flow out during the New Year. It is inevitable that the Chinese will feel that it is auspicious. Some Hong Kong netizens bluntly said, “If you feel old and new, you must understand the customs and taboos of the Chinese.” Received.
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