‘SAT’ comes out 50-50, Thai people will watch ‘Asian Cup’, points out that the private sector must go first. The government sector is just watching.
From the previous news report that The Asian Football Confederation (AFC) has notified the Football Association of Thailand, warning that in Thailand there is still no private entity that has purchased the rights to broadcast the football match “AFC Asian Cup 2023” with not much time remaining. Up to 1 month, the competition will begin between 12 January – 10 February 2024, which the company in charge of the AFC’s benefits is Asia Football Group from Qatar. We have been in contact with 2-3 Thai private companies that are interested in purchasing the rights, but the Thai side has not yet agreed due to many restrictions, including price, including Thailand’s desire to buy the rights to only games played by the national team. Thailand competes only
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As for the Asian Cup football, it is not one of the seven sports programs that are in the Must Have rules of the Broadcasting Commission. Television business and the National Telecommunications Commission (NBTC), causing the government sector to be unable to assist in purchasing broadcast rights. While the Football Association Its duty is only to mediate negotiations.
Going back to the ASEAN Football Championship “AFF Mitsubishi Electric 2022” that was held in December 2022 and continued until January 2023, at first in Thailand there was no one who bought the rights. Live broadcast Until the first game had passed, “Not” Pantawat Nakwisut, CEO of Lottery Plus, invested 67 million baht to buy the rights to broadcast live. before letting Channel 9 MCOT HD be the live broadcaster
Recently, Dr. Kongsak Yodmanee, Governor of the Sports Authority of Thailand (SAT), said that there are currently talks. But I still can’t speak with my mouth full. What will it be like? Also in the private sector If there is private sector support and cooperation with the station, that would be a good thing. SAT has no direct duties. I don’t want to get involved anyway. At the same time, the NBTC’s rules are still the same. Didn’t unlock anything Therefore, it is still within the original rules. Entry of SAT must be careful, which “T-Sport” stations under the supervision of SAT are restricted by conditions. Therefore, in various content If the private sector is interested in buying You must clear the way first.
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When asked if, as far as I know, there is anyone who has expressed interest in buying it, the SAT Governor said that only the price has been talked about, but I personally don’t know which one is talking. At this point, it’s almost time to compete. I admit that I still don’t see clarity, but SAT has assigned the relevant team. Keep an eye on what the situation is. Look at the possibilities If after the new year no one has bought the copyright. must be considered Including discussion with Football Association
When asked about Thai football fans With the opportunity to cheer on the War Elephants in the Asian Cup, is it 50-50? Dr. Kongsak said it’s 50-50 with the price listed. Still too expensive for the government sector Then go negotiate that If it’s a government TV channel, come in. How much price can you give? You will be able to find partners to help invest. The principle is not wanting to use the National Sports Development Fund money. Because this part must be used to develop sports as the main focus.
2023-12-17 01:30:00
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