In the news the Conradian “shadow line” – which heralds an honored maturity and a discreet courage in changes – lies in a small strip. A strip that, in the large audience map, colors the increase in ratings blue; in spite of the red stripe, which meanders maliciously downwards. Of all the Italian tiggì, these days, only the Tg1, the regional Rai news programs and the TgLa7 they can boast the coveted blue stripe.
But the case of the flagship network’s news program (a sailing ship hungry for adventure, as in Conrad’s book) requires an analysis in itself, if only because its director is considered the commander in chief of “Melonian” information. Gian Marco Chiocci, the only one for which Giorgia has truly spent herself, embodies the strategist of a “cultural revolution” initiated with journalistically incontrovertible, simple, even banal goals. And that is: avoid as much as possible showgirls, “pastoni” and “sandwiches” of the Christian Democratic school; do at least one scoop a week; focus on the news first, despite the tradition of an “institutional” and therefore pro-government news program.
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Today the Tg1 record the 24.4% share e 4.6 million viewers, respectively, plus 1.3% and plus 207 thousand compared to January 2023. An excellent performance for Agcom. A performance, but judged by Republic like a noticeable drop in listening. Both interpretations of the data are true. Unfortunately, Molinari’s newspaper forgets to specify that it is all generalist TV that has recorded a “conspicuous decline” in prime time, in all news programming and in the ratings of the main national news programs, during the first nine months of the year in reference to the same period of 2022.
Bear in mind that the great machine of Tg1 inflates its sails on the great events of which 2022 was very full: the story of Covid, the Ukrainian war, the election of Mattarella, the advent of Draghi, the election of the first female prime minister, the death of Queen Elizabeth, the football World Cup. It is a saraband of extraordinary and unpredictable events, of which the cameras of Tg1 and the spectators fed themselves voraciously. From the point of view of the information product, the result is an astral conjunction that is difficult to repeat. Obviously this applies to all broadcasters. However, with Chiocci the colleagues of Republic they omitted the evaluation of the context. And the mileu, dammit, is essential.
Furthermore, here Republic carefully avoids mentioning the revolution that the director of Tg1 is preparing, with patience, in six months of direction to this part, through small but continuous earthquakes. I quote randomly. The “sung mass” has been desacralized, relegating politics, often third or fourth news, in the layout, privileging the news. And it’s normal: Chiocci was born an investigator, but usually it’s politics that insinuates itself into the ganglia of the world Tg1.
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We dared – a daring provocation – to publish the photos of the kibbutz hostages displayed on the lead walls behind the host or the images of all the women raped and killed in Italy, which went viral on social media and newspapers. The director himself tried his hand at the unpublished interview with the Pope and the highly rated one (25.4% share) with Fiorello. Social media was introduced in a powerful way with 12 million views in the first month. In short, in his first semester as a television broadcaster, Chiocci stubbornly reached his targets. For the opposition, the idea remains that the Tg1 be a «TeleMelon» pervasive at the exclusive service of the executive, which would invade every interstice of the news in a slow and subtle destructuring of democracy. Which, beyond the legitimate political perception, is sesquipedal nonsense. In reality, net of the editorial line, Agcom and the Pavia Observatory confirm the words pronounced by the prime minister in the press conference: «If the centre-right opposition had literally disappeared from the news programs of the Renzi, Conte and Draghi era, today Pd and Cinquestelle have equal percentage dignity in terms of video presence on Tg1″.
ANTENNA TIME – Now, in the relentless counting of the so-called “speaking time” and “news time” (added together, they attest to the infamous “antenna time”), well, we are getting closer than ever before to the perfect information parity requested by Agcom: 30% majority, 30% opposition, 30% government «when with the yellow-green government pro-government peaks of 60% were reached, with Draghi 50%. Now, in the game of roles, the attacks are legitimate and the order of the day. But the “shadow line”, the maturity limit combined with a hint of honesty, should apply to everyone: politicians, brigantine commanders, even journalists…
2024-01-09 21:00:00
#silent #revolution #Chiocci #wins #audiences
