Facebook wants to bring its own social networks even closer together. At least one test that the company is currently carrying out suggests this.
So now in the other direction: While the social group has made cross-posting from Instagram to Facebook increasingly possible in recent months, it was still impossible for many users to post Facebook content on Instagram. That should change now.
That’s why Facebook is currently testing a new cross-posting feature with a small group of global users. With this, users can post on Instagram at the same time that they want to share in their Facebook feed. However, this is only possible for users who have already linked their Facebook account to a creator or business account on Instagram.
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The author Sarah Perezthat for that Online-Shop TechCrunch wrote, shared a screenshot of the new cross-posting feature:
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This shows that users who belong to the test group can decide for each of their Facebook posts whether it should also be shared on Instagram as a feed post. Standard sharing of all Facebook content on Instagram must be set up by the user in the account settings. According to Perez, Facebook confirmed that users can cross-post up to ten photos as a carousel post from Facebook to Instagram. The group also told TechCrunch that this was a global test, the end of which is not yet in sight.
Old instead of new users: Is this how Facebook wants to keep Instagram’s relevance?
The fact that posts from the Facebook feed can now also be shared on Instagram as a test shows that Facebook is trying to merge its in-house platforms into a social media experience. Possibly also because Instagram is becoming less and less relevant to younger users.
Now that the plans to create an Instagram for Kids app and thus attract a younger generation of users have been put on hold, the social group is devoting itself to a different target group: Facebook users. These are, on average, significantly older than the current users of Instagram, but they also have more purchasing power. In addition, loyal Facebook users are already convinced of the products of the social group. Unlike the young users, who are turning more and more to Snapchat and TikTok. It is still unclear when Facebook will finally launch the cross-posting feature.
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