In the second half of the year, there will be a “price war” in the auto market?Tesla announced the highest discount of 45,000 for these two cars
After setting off a wave of price cuts in the first half of the year, Tesla fired the first shot of price cuts for new energy vehicles in the second half of the year. The Tesla Model 3 sales promotion just ended the day before yesterday. Yesterday, Tesla launched an out-of-car promotion policy for two high-end models: users who purchase the new Model S and Model X models can enjoy Preferential benefits ranging from 35,000 to 45,000 yuan.
Tesla’s price strategy is more flexible this year
After the price reduction, the Model S dual-motor all-wheel drive version starts at 773,900 yuan, the Model S Plaid three-motor all-wheel drive version starts at 988,900 yuan; the current price of the Model X dual-motor all-wheel drive version starts at 863,900 yuan, and the Model X The current price of the Plaid three-motor all-wheel drive version starts from 1.0139 million yuan.
Tesla also encourages old car owners to recommend customers to buy cars. Those who successfully refer relatives and friends to order or repurchase Model S and Model X, and pick up the car within the validity period can enjoy 48,000 points.
This year, Tesla’s price strategy in the global market is significantly more flexible, and it frequently adjusts the existing car inventory by adjusting the selling price. Not only have the prices of the popular Model 3 and Model Y been raised or lowered many times, but the high-end models Model S and Model X with few sales have also frequently adjusted their prices.
Taking the U.S. market as an example, in April this year, Tesla cut the prices of Model 3 and Model Y by $1,000 and $2,000 respectively, and Model S and Model X by $5,000 each; S and Model X models are on sale, with a discount of $8,000 for the entire series, and three years of free super charging service will be given to customers who deliver the car before June 30. The incentive, initially introduced to entice owners of older Model S vehicles to trade in for a new one, has since been extended to all new orders.
In the Chinese market, after raising the starting price of the Model 3/Y series by 2,000 yuan on May 2, Tesla China announced on May 5 that the price of the new Model S and the new Model X series will be raised by 19,000 yuan.
On June 16, Tesla launched a June limited-time promotion policy for the Model 3 in the Chinese market. Anyone who purchases an existing Model 3 rear-wheel drive version and completes delivery between June 16 and June 30 can enjoy a VB of 8,000 yuan Sag subsidies and preferential mortgage rates. This move is considered to be the upcoming release of Tesla’s new Model 3, and the official sale of the current model.
Foreign media recently reported that analysts from many institutions said that in the second quarter (April-June) of this year, Tesla’s electric vehicle sales in China will hit a record high, but at the same time, Tesla is also Facing fierce competition from local electric vehicle companies such as BYD.
2023-07-02 00:31:00
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