On August 14, Tesla announced on social platforms that Tesla Model 3 vehicles will launch a limited-time insurance subsidy of 8,000 yuan. In addition, starting from August 14, the starting price of the Model Y long-endurance version will be adjusted from 313,900 yuan to 299,900 yuan, and the Model Y high-performance version will be adjusted from 363,900 yuan to 349,900 yuan. Both models will be reduced by 14,000 yuan .
At present, the price of Tesla Model Y official website has been adjusted. This time, the price adjustment of Model Y is only for the two high-end models, and the starting price of the rear-wheel drive version is still 263,900 yuan. The current lead time for Model 3 is 1-4 weeks, and the lead time for Model Y is 2-6 weeks.
After entering August, new energy vehicles once again set off a new round of price cuts. Different from the price war at the beginning of the year, this wave of price cuts was initiated by new car manufacturers and traditional car companies.
On August 1, SAIC Volkswagen announced that it would cut prices for its nine SUV models, with a maximum drop of 60,000 yuan, including both fuel vehicles and new energy vehicles; Announced to adjust the price of some models of Leap Run C11 and Leap Run C01, with a maximum reduction of 20,000 yuan; Chery New Energy also stated on August 2 that the three models of Little Ant, QQ Ice Cream, and Unbounded Pro have a maximum subsidy of 10,000 yuan; 8 On August 4, Euler Haomao GT, Haomao, and Lightning Cat were all dropped, with a maximum drop of 30,000 yuan; on August 11, the price of Jikr 001 was greatly reduced, and the retail price of the YOU version 100kWh battery was immediately reduced by 37,000 yuan Starting from RMB 349,000.
Tesla’s price cut is not without warning. Before the news of the price cut, Tesla’s Model 3 and Model Y models had already cut prices in Hong Kong, China on August 4, and this price cut is another price cut after the price adjustment on April 15 this year. The price cuts of some models have been as high as 11.9%, and the biggest drop is also its high-end models.
According to the data released by the Passenger Federation, in July this year, the retail sales of my country’s passenger car market reached 1.775 million, a year-on-year decrease of 2.3%, and a month-on-month decrease of 6.3%; the retail sales of new energy vehicles in July were 641,000, an increase of 31.9 %, down 3.6% month-on-month.
The Federation of Passengers Passengers Association stated that the large-scale promotions that continued to increase in the first half of the year disrupted the normal price trend of the auto market, and the level of terminal price promotions returned to normal in July. Considering factors, it is expected that some market segments will still maintain normal promotions, and it is not ruled out that some auto companies will have counter-cyclical overweight promotions.
From the perspective of car companies, price cuts have an immediate effect on their sales. At the beginning of July, SAIC Volkswagen ID.3 announced a price cut. As of the end of July, the ID.3 single-month order has exceeded 10,000, and the highest single-day order reached 950, a month-on-month increase of 689%. In June, it announced a price cut of 30,000 yuan for the entire series NIO delivered more than 20,000 vehicles in a single month in July.
Sun Shaojun, the founder of “Car fans”, said that “Wei Xiaoli” played their cards one after another. The number of stores entered in July has been surpassed by “Wei Xiaoli”, so other car companies do not want to follow up, but must follow up.
As for the Tesla Model 3, it is currently in the replacement cycle of new and old models. The 8,000 yuan insurance subsidy introduced this time is more like a clearance operation for old models in the industry. In early August, the news that “the current Tesla Model 3 will be discontinued on August 14” came out. Although Tesla refuted the rumors, the overseas version of the Model 3 with the project code-named “Project Highland” With the exposure of spy photos and information, domestic consumers’ expectations for the new domestically produced Model 3 have been further raised.
It is reported that Tesla’s Shanghai Gigafactory has begun small-scale production of the new Model 3, and the new car is expected to be launched in September. However, today, a salesperson at a Tesla store in Shanghai told reporters that there is still no accurate information on whether the new Model 3 will be launched within this year.
2023-08-14 03:31:38
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