Berlin. Elon Musk has always been provocative. But since the Twitter takeover, the Tesla boss has been in combat mode. That is undignified.
There was a time when Elon Musk’s provocations had a certain charm. For example, when he officially informed the US Securities and Exchange Commission (SEC), which had initiated several proceedings against him, that he would no longer be just CEO, but “Technoking” of Tesla This might seem childish, but at the same time it breathed some entertainment into the SEC’s legal proceedings.
Economy in Berlin
Subscribe to the Berliner Morgenpost business newsletter for free
By subscribing to the newsletter I agree to the advertising agreement.
Above all, however, the serial founder’s escapades did not seem to prevent him from driving forward one innovation after the other. Whether in the Electromobility or in rocket and satellite technology. Despite Musk’s undeniable genius, one can no longer be sure whether the Tesla boss is still keeping his focus.
Also interesting
Musk has always polarized. Since the overpriced Twitter takeover, however, Musk on the platform, which is now called “X”, Donald Trump is increasingly following his example. He is now active on his own network “Truth Social”. Musk’s constant noise on “X”, however, is very reminiscent of the time when Trump, as US President, commented on almost everything that the algorithm presented to him. Regardless of the truth content.
Elon Musk is increasingly emulating Donald Trump
Increasingly, Musk to be caught in the rabbit hole of his own algorithm. He rages, he snarls, he insults. He shares “deepfake” videos, mocks marginalized groups. He becomes more and more impulsive and takes no time to consider the context and background.
Tobias Kisling, business correspondent. © FUNKE Foto Services | Reto Klar
His social media activism seems to be his highest priority, perhaps even higher than the development of his companies. For one of the most important business leaders in the world, perhaps even the greatest innovator of our time, this is unworthy.
