Tennis beauty: from Zendaya to Serena Williams, fashion for summer 2024

Since Opponents he brought tennis to fashion, with Zendaya wearing it Loewe you Tom Browne during its promotional tour and brands like Wings launching collections inspired by this theme, sports beauty has become a trend this summer. Even the brand with which Roger Federer is associated, Onwardwho has just announced the lead actress in Guadagnino’s film as her new ambassador, has recently collaborated with ANIMALS creating a pair of shoes designed for the tennis court and beyond. Tennis fashion has changed a lot over the decades, but whether it’s a Chanel racquet or a white Lacoste shirt, its style has always been associated with the everyday life of the privileged few. Even in a television series this question of class can be seen, as in “Palm Royale»where the main character, Maxine Dellacorte, who tries to prevent the lives of the rich and famous, has to admit on the ground that she barely knows the game.

Fashion has been fascinated by tennis attire: two years ago, Miuccia Prada decided the FW22 collection of Miu Miu at a tennis club in New York. The collection itself borrowed many elements from the traditional clothing of the discipline, moving away from the usual proportions and embellishments of the white fabric. Speaking about the regular return to dress, Prada said in an interview with Katie Grand for System, “It’s something official that you’re presenting (in uniform). And you don’t have to tell anyone anything about yourself.”. Clothing, perhaps more than any other clothing, evolves implied markers of identity and social class. Tenniscore is more or less synonymous with quiet luxurywhich held the monopoly last year after the end of “Success » – games like golf, cricket and tennis were pastimes for the elite, who created their own dress codes for the occasion. AN white chosen as the color of the garment for support “modesty and purity», writes Robert J. Lake in A Social History of Tennis in Britain etc “Especially for women, keep players cool and hide sweat stains”. This is clearly seen in “Opponents »where Arthur Donaldson, who is struggling to keep his job, is very much in control of his image with crisp white shirts Fair which represents his stoic, focused and emotionless personality – while his opponent Patrick Zweig, wearing a black, dirty and fake tank top from an unknown brand like Ipatto, shows that he hardly stands a chance his recovery.

Many brands that have launched tennis-inspired clothing have almost unanimously decided to work with white as their base color. Resort 2025 Collection Tibi, filmed against a white background that moves in the wind revealing a tennis court, much like a private school with a logo on dark blazers, matched with a white skirt or lighter shirt. As an example of hidden happiness, Brunello Cucinelli, create an SS24 capsule collection inspired by the discipline with clean lines and clean silhouettes cut in white. SS23 tennis collection from Celine flirting with casual sportswear, pairing a tank top with the lightness of jeans – again mostly white, while the Sporty & Rich line released last month gave out Wimbledon chic energy. “At Wimbledon you have to play in all white, which is the sign of a ‘civilized’ sport,” featuring writer Lauren Cochrane, “Unlike football, where players are covered in mud and therefore, dirty, not as visible or loved. I think that’s why the trend is more popular with high fashion brands – it’s easier his bone for them.” AN The choice of white is interesting as most tennis tournaments have now moved away from tradition and towards a more colorful twist – such as US star Jennifer Capriati’s t-shirt from FILA or the leopard dress from the 2014 US Open worn by Serena Williams. Why then do brands use white when talking about tennis? ? “Some sports have a bigger fan base like football or maybe basketball,” explains Cochrane, “Cricket and tennis have a more affluent fan base, which means luxury brands are speaking directly to them.” Cucinelli, who is said to create “dresses for the rich”, is often seen. Successalong with other quiet luxury brands like Loro Piano etc The series.

Over the years, tennis has ceased to be a sport for country clubs and elite backyards. Some brands have chosen to move away from the standard white to a bolder and taller design, bringing tennis into the range. street clothes. Lacoste into Paris Fashion Week in March, showing amongst other things one of their jerseys, although still on a white base, emblazoned with bold letters announcing that it was a tennis tournament the higher green shade with blue stripes. A look from the SS24 collection Square 2 features a jersey draped over a tennis jersey titled Toronto Tennis Club, matched with jeans – the tennis jersey is clearly no longer the focus, and has been transformed into everyday wear, like a ball jersey -foot on a fan, which becomes a fandom designation more than anything else.