Temu Surpasses Shein in US Consumer Spending and Monthly Buyers

Overtaking in it ultra fast fashion. US consumer spending on Temu was 20% higher than the one they performed at Shein in Mayaccording to data from Bloombergwhich analyzed debit and credit card transactions in the United States each month.

In addition to sales, the PDD Holdings application has surpassed Shein in monthly buyers, despite having been in the country for less than a year. Temu, which has been the most downloaded application in Apple’s ranking for most of the year, sells everything from clothes to kitchen utensils, headphones or a tent at a low price and with short delivery times.

The PDD company has been surpassing Shein in traffic on its US website for two months. In May, Temu has reached its user record with more than one hundred million active users. Besides, Bloomberg ensures that Temu users are more loyal to Shein users, close to 50% retention month by month, while Shein barely exceeds 30%.

In the United States, PDD hopes to replicate the formula of low prices and social media marketing that has found success in China with its Chinese twin, Pinduoduo. For this reason, he began by presenting himself in style: with an advertisement in the Super Bowl.

PDD hopes to replicate the formula of low prices and social media marketing that has been successful in China

After starting to operate in the United States, Temu has also expanded to Australia, New Zealand and the UK and plans to make the leap to Canada in a short time, taking its first steps in international expansion.

For now, Shein and Temu have seen their faces in the federal court of the state of Illinois. Shein wants Temu to stop using his name in the marketing actions he carries out, since the influencers he works with carry out actions such as “I’m no longer with Shein, I’m with Temu who has the same and more for less ”.

Both companies are in the crosshairs of US lawmakers. They are among the brands investigated for using Xinjang cotton, produced by the Uyghur population with forced labor, something prohibited by the Uyghur Forced Labor Protection Act (Uflpa).