In this article we want to reveal to our readers how banks define, consider and manage their customers. Anyone with a current account, in fact, also has a valuation that the bank uses to establish its importance. The economic conditions of accounts and loans, the proposed investments and also the treatment at the entrance to the branch depend on this. If as soon as you enter the bank the usual employee always approaches, in fact, it is not a question of personal sympathy. It is simply the person in charge of managing your type of customer. In short, tell me what account you have and I’ll tell you who you are for your bank.
From the queue for a coffee payment with the manager
It all starts when we enter a credit institution for the first time. Perhaps simply to ask for information on a current account. The employee will try to obtain a series of fundamental data for the institution. More or less explicitly, the bank will ask for information on assets, income, investments made or existing loans. At that point, while we evaluate the bank’s product information sheets, the bank will evaluate us. If the employee insists on introducing us to the director who, causally, passes by at that moment, the evaluation will have been very positive. This will be evident every time we enter the bank: regular customers will queue for every transaction. While someone will go directly to the manager’s office to carry out normal operations comfortably seated sipping a coffee. But why all this kindness? Tell me how you are treated, tell me what account you have and I’ll tell you who you are for your bank.
Customer segmentation
The bank evaluates the potential earnings it can expect from various customers. And it behaves accordingly. High-wealth clients will get a personal advisor, commonly referred to as an “affluent manager”. The latter will manage normal operations and create a relationship of cordiality and trust. With the aim of guiding the client towards the potentially most advantageous investments for his portfolio. And for that of the bank. On the other hand, the bank will assign a “manager private”Which normally receives customers in a reserved office. Also in this case, the high level of service corresponds to a high profitability for the bank. Do you receive phone calls from the reference bank, are you greeted with a thousand smiles and at Christmas the director gives you a panettone? You certainly represent an excellent source of income for the bank.
Tell me what account you have and I’ll tell you who you are for your bank
Certainly a lot of kindness and attention please everyone. However, we must understand if so many advantages for the institute correspond to as many benefits for the client. Unfortunately, this is not always the case. However, we remind you that banks absolutely do not want to lose the best customers and will try to satisfy any requests. In short, for affluent and private customers, a subsidized rate or a discount are always available. If, on the other hand, you often have to wait your turn on your feet and no one considers you, do not despair: you are part of the majority of customers. Furthermore, the offers reserved for privileged customers are not always advantageous. We talked about it in a recent deepening.
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