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Selular.ID – The following is the secret of Telkomsel in managing big data to improve its services.
Telkomsel’s secret in managing big data, Vice President Data Solution Telkomsel Mia Melinda revealed during the 2022 Selular Congress Webinar.
The Mobile Congress 2022 webinar will last for three days from Tuesday to Thursday (29-31/3/2022) in seven sessions.
Today, Big Data has been publicly used in many corporate businesses.
This is because big data can be used by the public for insightful analysis that leads to better decision making and business strategies.
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Mia Melinda VP Data Solution Telkomsel admits big data is used to improve service quality and customer satisfaction.
Mia explained, Telkomsel currently has more than 170 million customers in Indonesia and 90 percent of them are used to digital.
Also read: Telkomsel Targets 96% of 4G Network Expansion in 2022
With this data, Telkomsel is now managing it better in various ways.
Stages of managing big data
One of the stages of managing it is, the existing data is then formed in the form of insight to provide good business.
“From the existing data, we form an insight platform. In it we need to ensure the insight is in accordance with the market, and how to deliver it, “said Mia Melinda at Cellular Congress 2022 on Tuesday (29/3/2022).
It doesn’t stop there, Mia explained, the insight will be processed again according to the platform that will be used.
“In addition, we also adjust the insights that can be understood by many people and according to the platform,” said Mia.
Mia assesses that the use of big data makes the customer experience better.
For example, big data information helps officers in the customer service department to provide information to customers more quickly.
The data that telecommunication providers offer, can be used by the public in vertical business lines to help the company’s growth.
Because the data that is present can help business people to find out their market position from competitors.
“Digitalization must be pushed together, meaning that all parties need to support it. It is important to do digital decision making, here data is very necessary,” said Mia.
Also read: Telkomsel Targets 96% of 4G Network Expansion in 2022
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