Adam WaltuchSVP of Alliances for Streaming of TelevisaUnivision, commented: ‘Roku has been a great partner of our streaming products, and we are pleased to expand our relationship with the new ViX, the world’s largest streaming service in Spanish, which provides 40,000 hours of a wide variety of entertainment content , sports and news in a single streaming destination for Spanish speakers. With this new distribution agreement, we are bringing ViX to a massive audience and working with a market leader across the region.’
With the launch of ViX on March 31, TelevisaUnivision’s previous streaming offering will be consolidated into the new service: current Roku users in the United States who have the PrendeTV channel, and in Latin America who have the old Vix channel, will be redirected to the new AVOD ViX channel, so you can enjoy the 40,000+ hours of great content available at launch.
Adriana ShipsDirector of Content Distribution for Latin America, Year, added: ‘We are excited to welcome the new ViX channel to the Roku platform in the US and Latin America and bring this unparalleled library of Spanish-language content into the homes of millions of Roku users. By adding the ViX shortcut button to our Roku remotes in Latin America, we’ll make it even easier for Roku users to access all of the great Spanish-language programming offered on ViX’.
The ViX AVOD channel is expected to be available from March 31 on Roku Channel Store in USA, Mexico, Argentina, Chile, Colombia, Costa Rica, El Salvador, Honduras, Guatemala, Nicaragua, Panama and Peru. The shortcut button will be introduced on Roku remotes and Roku TV models only in Latin America in the coming weeks, allowing users to quickly and easily enjoy ViX content on their Roku devices.
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