Teleshopping guru Horst Fuchs has died at the age of 77. His family published the information on an Austrian website these days Benu.at, although the death occurred already on July 11 of this year. The circumstances of his death are unknown, and keeping them secret is typical of Fuchs. Paradoxically, the teleshopping star behaved with restraint towards the media. He did not like to give interviews.
“April 24, 1946 – July 11, 2023. With love and gratitude. A grieving family,” the website says without further details. Fuchs was born in Germany, moved to Austria after the end of advertising appearances on television. He died in Vienna. The website drew attention to the fact in the Czech Republic Extra.cz.
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The appearance of Horst Fuchs was unmistakable on the screens around the turn of the millennium: bare head, earrings and massive rings. He had a reputation for being able to sell anything. Spots with goods of questionable utility were seen mainly in the marginal morning and evening hours. It was successful in almost all countries of Central and Eastern Europe. Two of his fan clubs were founded in Germany, one in the Czech Republic. Perhaps an even larger number of viewers criticized him for cashing in on people’s gullibility.
The Czech members of the fan club even collected the most successful slogans of Horst Fuchs. “Buy proven Henkelbach quality, a master knife that cuts through other knives like butter!” he quoted Funchs as saying Euro magazine. According to the fan club, the Henkelbach ad, along with Schaumfix Gold carpet cleaner and Platinum body protection, were among the legendary Fuchs spots. “If you call now, you will get it absolutely free and free of charge…” stated one of the memorable lines of the fan club.
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