Has developed a technology that enables the company to identify that a smartphone, PC, laptop, smart TV and smartwatch all belong to one and the same user.
This is data that is worth its weight in gold to many – not least advertisers.
The technology mainly consists of advanced probability calculation.
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The sale takes place four years after Telenor bought Tapad for 350 million dollars – 3.2 billion kroner at the then krone exchange rate.
In the years following Telenor’s acquisition, Telenor has written down the value of Tapad a number of times in the accounts, for several billion kroner. This means that Telenor has assumed that Tapad was worth far less than they originally paid for Tapad: After two years, the book value of Tapad was NOK 400 million.
The reason was, among other things, weaker results in the USA and lower-than-expected growth in the data segment.
The gain of NOK 2.1 billion is calculated on the basis of the book value of Tapad, ie the value Telenor itself has written in the accounts that Tapad has had.
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Tapad was started by technology founder Are Traasdahl, who earned NOK 1.5 billion when he sold Tapad to Telenor in 2016. (Terms) Copyright Dagens Næringsliv AS and / or our suppliers. We would like you to share our cases using a link, which leads directly to our pages. Copying or other form of use of all or part of the content, can only take place with written permission or as permitted by law. For additional terms look here .
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