Who on Whatsapp chats with friends or family in groups, you will certainly know how much is sometimes written there. Pictures and videos are sent, many voice messages end up in the chat and of course some messages. It can quickly happen that important information gets lost or beautiful memories are quickly forgotten. To prevent this, the Telekom now come up with something new.
The company calls the new feature, which will soon be available in some countries, a “premiere.” It will summarize highlights from group chats for everyone.
From shared vacations to birthday parties – many memories often end up in group chats. To ensure that these are not lost, Telekom has launched an AI tool that allows WhatsApp users to turn audios, videos, emojis, images and messages into video memories. The tool, called “.mem”, was launched in collaboration with the creative agency Saatchi & Saatchi and is the first of its kind.
+++ NRW: Telekom promoter wants to sell fiber optic to married couple – and suddenly strikes +++
The AI can put together a video from the group chats in around 20 minutes that contains all the important memories and can be shared on social networks. To use the tool, “.mem” with the phone number +49 151 17739410 is added as a contact in the cell phone and then in the WhatsApp group. Pictures, videos and comments are shared in the chat as usual. If “.mem” is to create such a video, users only have to enter “Create our @mem” in the chat.
You might also be interested in:
With the new tool, Telekom wants to enable young people in particular to “relive and share their most important moments”. The tool is to be introduced in Austria, Slovakia, Hungary, Poland, the Czech Republic, Croatia, North Macedonia and Germany. In these eight European countries, WhatsApp users will soon be able to receive a video that summarizes all the funny and beautiful moments from the group chats.
The developers are certainly convinced. CCO of Saatchi & Saatchi Frank Goodwin explained: “.mem” is one of those ideas that immediately makes you ask yourself: ‘How the hell is this not already here?'”
