Telegram founder Pavel Durov said that the platform will start generating revenue from next year. According to him, this was the way that Telegram found to support the growth of the platform that already has more than 500 million active users.
“After all, more users mean more expenses with traffic and servers. A project of our size needs at least a few hundred million dollars a year to continue, “he said in a statement published on Wednesday (23).
Telegram will show ads
In the text, Durov explained that the other option would be to sell the company, as WhatsApp did. However, he stressed that he will not do so because the world needs Telegram “to remain independent as a place where users are respected.”
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“For most of Telegram’s history, I paid for company expenses with my personal savings. However, with its current growth, Telegram is on its way to reach billions of users and demand adequate funding, “he said.
In this sense, Durov detailed what Telegram’s plans are to generate income and, at the same time, maintain its values and commitments. As the Messenger founder pointed out, it is unlikely that most users will notice any changes. In addition, he said that the resources that are currently free will continue to be free.
“We are going to add some new features for commercial teams or advanced users. Some of these features will require more features and will be paid for by these premium users. Regular users can continue to enjoy Telegram for free, forever, ”he emphasized.
Durov also detailed that all parts of Telegram dedicated to messaging will remain ad-free. After all, according to him, showing ads in private or group chats is not a good idea. Then he said that Telegram will introduce its own advertising platform for public one-to-many channels:
“A [plataforma] that is friendly, respects privacy and allows us to cover the costs of servers and traffic ”.
Users can benefit from monetization
Finally, Durov assured that if Telegram starts making money, the community should also benefit. For example, if Telegram monetizes large public channels with the advertising platform, the owners of those channels will receive free traffic proportionally.
“Or, if Telegram introduces premium stickers with additional expressive features, artists who make stickers of this new type will also receive a share of the proceeds.”
Then he said he wants the millions of Telegram creators and small businesses to prosper.
“This will allow us to continue innovating and growing in the coming decades. We will be able to launch many new features and receive billions of new users. As long as we do that, we will be independent and true to our values, redefining how a technology company should operate ”, he concluded.
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