The Internet MX Association released some of the results of its 17 Study on the Habits of Internet Users in Mexico 2021, carried out in collaboration with The Competitive Intelligence Unit. In addition to being an overview that reveals that there are 86.8 million Internet users in MexicoIt also details the status of the users of the most important social platforms.
Rather than being a revelation, the first is an update: Facebook and WhatsApp continue to be the absolute dominators in a segment that at first glance seems static for years. However, it is important not to stop noticing the movements in the rest of the apps, where TikTok has a meteoric growth. The short vertical video app already has more users than Telegram, Snapchat, and Skype.
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Popular social platforms
According to the study, 11.2% of Internet users in Mexico have an account on TikTok. It is getting closer and closer to Twitter where 15.6% of Internet users have an account. It is important to note that although Snapchat has still lagged 6.1% of Internet users have an account on the platform, and that Telegram has already achieved a tenth of the total WhatsApp accounts.
Thus, social platforms according to the number of accounts they have in descending order is as follows:
- YouTube
- TikTok
- Telegram
- Snapchat
- Skype
- Tinder
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Full results of the study will be released in the coming months, but the report now being released details that Internet penetration increased in the year of the pandemic. One of the most important findings is that people who reported not using the Internet said that they mainly did not use the Internet, or because of a lack of knowledge about how it works, or lack of resources. The socioeconomic level is the “main factor to explain the lack of connectivity“explains the Internet MX Association in its report.
Also, the “* decrease in rates and mobile devices has democratized Internet access”, AIMX assures.
In Mexico, the issue of connectivity is still pending, since there are more than 26 million Mexicans aged 6 and over who still do not have access to the Internet. According to AIMX, 77% of those who said they are not Internet users plan to acquire a connection in the next six months.
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