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15:03, September 22, 2021
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Mobile operator Tele2 has invested 1.5 million LVL in digital development since the beginning of the pandemic. euro. The company’s data show that currently more than a third of customers are fully served in the digital environment – self-service portal, mobile application and website. In addition, the number of such customers has increased by 10% during the year.
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If we look at the growth of digital service channels separately, then the number of mobile application users has increased the fastest during the year – by 70%.
“Over the past year, companies have made a huge leap in the development of digital services, but customers have grown significantly in the field of digital skills – and this can be extended to all generations, including seniors. For example, we have digitized virtually all services so that the customer can do everything on the Internet, from concluding a contract and paying an invoice, to connecting services, consulting and convenient product delivery, ”says Raivo Rosts, Commercial Director of Tele2.
“It is important that this transition to the digital environment is not a temporary phenomenon, because those customers who have discovered the benefits of the digital environment continue to actively use it, as it is a way to save time and money. At the same time, digitalisation makes employees’ daily lives easier and increases the company’s productivity. ”
According to the company, the fact that the number of paper invoices sent to customers has decreased by about 10% or about 1.5 tons during the year also indicates that the benefits of the digital environment are increasingly appreciated by customers.
“The digitalisation of services undoubtedly also has a positive impact on the environment, which is a particularly important aspect for the younger generation. Reducing paper and fuel consumption are the most visible elements in the digitalisation of services. For example, currently only about 12% of customers receive invoices by mail, ”admit R.Rosts.
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