England wants to reduce the incentive to underage cosmetic surgery and bans such advertising in youth media. The Advertising Committee of Advertising Practice (CAP) announced this on Thursday in London.
From May 2022 onwards, advertisements for breast enlargements or reductions, abdominal and eyelid lifts or rhinoplasty operations, for example, may no longer be placed in magazines and TV programs that are aimed at people under the age of 18 or that are increasingly consumed by this age group.
The risks of cosmetic interventions and their attractiveness for young people who struggled with their body awareness would make high hurdles for advertising indispensable, said CAP boss Shahriar Coupal.
The prohibition also applies to skin rejuvenation treatments, laser or light treatments, and teeth whitening products.
There is more and more evidence that children and adolescents are “prone to pressure to conform to an ideal with their bodies,” the CAP said. Negative body perceptions prevailed in the age group. This affects the self-esteem, well-being and mental health of teenagers.
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