Technology is constantly evolving. Robots are more and more present in our lives, the Internet of Things helps us with household chores, and Artificial Intelligence can solve situations without requiring our intervention. Even a lot of recent Advanced technologies are decisive for get better the marketing strategy of you boutique. Therefore, today we wanted to focus on this issue to analyze it in depth.
The first thing to say about this is that you probably already know how important it is to keep up with trends in your business. Your customers will immediately notice if you put the effort into it.
It is precisely for this reason that in the following article we want to show you some of the most direct ways in which technology can make retailing more efficient in these New Normal days.
Technology and its influence on the sector
No one knows that, whether because of competition or in an attempt to keep costs as low as possible, ecommerce platforms are innovating as much as they can. We are constantly seeing data analytics services, customer driven campaigns with a strong interest in targeting, personalized ads, etc.
But what about physical stores? Well, the fact that customers have become accustomed to online stores in recent months is forcing brick and mortar stores to offer more to attract them as before. Without a doubt, while many have decided to do all of their shopping online in the future, others are eager to be able to return to physical stores for the experience they miss so much.
And it is that people like to see, touch and smell the products before they buy them, which is impossible in e-commerce. Basically, a lot of us grow up with this concept when looking for clothes, shoes, etc.
It requires careful thought about the arrival of technology in physical stores and retail.
After all, just five years ago these types of spaces didn’t have digital screens, nor did they allow payments by QR or NFC, etc. Today, the influence of new technologies is also indisputable physically.
How has technology changed in-store marketing and customer service?
Greater autonomy on the part of the customer
Customers can use their smartphones to scan products and discover their most important data, use their cell phones, smartwatches, cards or cash and pay for them themselves.
Reduction of fixed costs
Technology has reduced fixed costs for retailers because they don’t need as many employees to perform the same tasks as before. Hence, they invest less in wages and their investment in robots pays off quickly.
More efficient workers
Meanwhile, the much-needed workers who stay with the company have become much more efficient. They no longer waste time moving items around the warehouse, but instead focus on improving production.
And what awaits us in the future?
Thinking of the next few years, there’s no doubt that the reach of smart devices in physical stores will continue to change the way we move, select products and pay for them.
Robots and augmented reality have all the numbers to become big players in this next era of retail marketing. The products will be much more attractive to look at. Not only will they leave your site, exhibit lights and audios, but we will also be able to get to know them more in depth through augmented reality marketing. In this sense, everything indicates that the pleasure at the time of the purchase will be essential in the short term.
How do you use technology to improve your store’s marketing strategy?
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