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#TeamOM, the sports hashtag of the year on Twitter in France

December 13, 2022 at 8:20 pm by Dridi Amici

OM fans give a voice on social networks and this year it resonates strongly.

We know it, Olympique de Marseille fans are very active on Twitter. A study of visibrain, the social media monitoring tool, proves this further. Its authors have indeed listed the ten most used hashtags by Twitter France during this year 2022. The presidential campaign obliges, political subjects monopolize the first places. However, #TeamOM manages to climb up to the tenth position with over 1.7 million tweets generated.

The arrival of Alexis Sanchez at OM strengthens the hashtag

As is often the case with fans, the transfer window arouses a lot of enthusiasm. It therefore necessarily generates a lot of comments on the social network Twitter. The arrival of Alexis Sanchez in Marseille has rekindled the flame of Olympic fans. On August 9, the day he arrived on Marseille soil, Marseille fans sent the Twittersphere into a panic with 25,000 tweets.

The #RonaldOM phenomenon fueling the summer transfer market

The news on the OM market didn’t stop on 9 August with the arrival of the Chilean striker. In fact, in the last hours of the transfer market, a crazy voice took over Twitter. What if OM offered Cristiano Ronaldo? At that moment, the Portuguese striker, who has meanwhile terminated his contract with the English club, drags his spleen to Manchester United. Eager to leave the Mancunian club and join a team that plays in the Champions League, the 37-year-old sees the doors of the big European teams close one by one. Some fans of the Marseille club then start dreaming and launch #RonaldOM. In just a few days, more than 82,000 tweets appeared with the mention of this hashtag.


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