After a successful series of webinars, the global media platform Teads has launched the Teads Academy announced. The program comprises a number of training modules, as stated in a communication. Via the educational platform, customers and partners, under the guidance of Teads experts, would learn important content on the core topics of the industry – such as brand security, quality journalism, targeting without cookies, AI, creative optimization of campaigns and more.
The digital advertising ecosystem is constantly changing due to new technologies, measurement tools, trends and challenges that arise every day. The Teads initiative brings the brightest minds together and equips advertisers with the latest knowledge so they can keep up with industry trends and stay at the forefront of the competition.
This is how the Teads Academy works
Training: Those interested can choose from multilingual courses on various industry topics such as programmatic or data, and thus become experts in Tead’s basics themselves. All you have to do is apply for access. It’s completely free.
Interactive quizzes: The platform enables users to test their industry knowledge with interactive quizzes that contain questions about the individual training modules.
Use Certification: After completing each course, participants can receive certificates to add to their LinkedIn profile.
Brands and advertisers can develop new skills with which they can improve the efficiency of their budgets, optimize the reach and scaling and increase the effectiveness of the ROI, as it is said.
“We are very pleased to announce that the programmatic team from Mediatonic, as the first media agency in Switzerland, has already successfully completed the current courses”, Danica Thalmann, Marketing Director at Teads Switzerland, is quoted as saying. Justas Juozapaitis, Senior Programmatic Manager at Mediatonic, adds: “This is a great initiative from Teads. It is very convenient that both webinars and online courses take place on one platform. As Teads Ad Manager is constantly improving and adding new features, it is very important to keep our expertise up to date. In addition, you get inspiration and ideas from case studies in other markets. Even as a heavy user of the Teads Ad Manager, I learned new things when I passed the Teads certificate and received some new ideas for the upcoming campaigns. ” (pd / cbe)
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