Teads Unveils Dynamic Vertical video: A Game-Changer for Sports Advertising
In a bold move to redefine digital advertising, Teads, the global media platform, has launched its Dynamic Vertical Video format, designed to captivate audiences during pivotal sports moments. Announced on January 21, 2025, this innovative ad format combines AI, immersive vertical video, adn real-time sports data from Stats Perform, offering advertisers a powerful tool to maximize mobile engagement.
Why vertical Video?
In today’s digital landscape, scrolling dominates user behavior. Teads’ vertical video format taps into this trend, delivering 3x more attention than customary social media ads and reducing scrolling speeds by 61%. This format allows brands to embed live leaderboard stats, match highlights, and influencer-driven content, creating a seamless and immersive experience for viewers.
“In the new digital age, scrolling is king,” said Jeremy Arditi, Teads co-CEO. “This format addresses consumers’ preference for scrolling versus swiping to digest content and allows brands to create immersive video ads placed within premium content, where attention is more focused, context is richer, and live stats amplify engagement during peak moments—whether it’s celebrating a game-winning shot or a record-breaking player.”
proven Results
Teads’ vertical video has already demonstrated its effectiveness. A recent campaign with a major tech/telco brand achieved a +15% lift in brand awareness and a +25% lift in brand consideration, solidifying its position as a hero format for driving attention and impact.
unmatched Scale and Reach
With access to 18 billion ad impressions monthly, Teads rivals platforms like YouTube, Facebook, and TikTok in reach. It engages 97% of U.S. consumers aged 18-34, a demographic where TikTok remains highly popular. This broad reach enables brands to create scalable campaigns that resonate deeply while safeguarding their reputation.
The Future of Sports Advertising
As major sports events approach,Teads’ Dynamic Vertical Video offers advertisers a unique prospect to align their messaging with culturally significant moments. By combining live sports data, premium video formats, and precise targeting, brands can forge stronger connections with audiences and achieve measurable outcomes.
| Key Features of Teads’ Dynamic Vertical Video |
|—————————————————|
| 3x more attention than social media ads |
| 61% reduction in scrolling speeds |
| real-time integration of live sports data |
| +15% lift in brand awareness |
| +25% lift in brand consideration |
Engage with the future
Discover how Teads’ dynamic Vertical Video can transform your advertising strategy. Visit Teads to learn more and elevate your campaigns during the 2025 sports season.Teads: Revolutionizing Digital Advertising with a Global Omnichannel Platform
In the ever-evolving world of digital advertising, Teads has emerged as a trailblazer, offering a cloud-based, omnichannel platform that redefines how brands connect with audiences. With its modular approach, Teads empowers partners to harness buy-side, sell-side, creative, data, and AI optimization technologies, creating a seamless end-to-end solution for programmatic advertising.
At its core, Teads provides advertisers and agencies with a single access point to purchase inventory from some of the world’s most prestigious publishers and content providers. This unique model ensures that brands can reach billions of unique monthly users in environments that prioritize brand safety and responsible advertising.
What sets Teads apart is its commitment to global media partnerships. These exclusive collaborations enable advertisers to maximize their reach while enhancing the effectiveness and efficiency of digital ad transactions. As a result, Teads has become a trusted partner for leading marketers, agencies, and publishers worldwide.
With a robust team of 1,200+ professionals spread across 50 offices in over 30 countries, Teads combines local expertise with global reach. this expansive network ensures that clients receive tailored solutions that resonate with diverse audiences.
Key Highlights of Teads’ Impact
| feature | Details |
|—————————|—————————————————————————–|
| Platform | Cloud-based, omnichannel, modular solution |
| Technologies | Buy-side, sell-side, creative, data, and AI optimization |
| Global Reach | Billions of unique monthly users across exclusive media partnerships |
| Team | 1,200+ professionals in 50 offices across 30+ countries |
| Focus | Brand safety, responsible advertising, and transaction efficiency |
Teads’ success is backed by rigorous research and data. According to the Lumen Global Benchmarks 2024, the platform consistently delivers measurable results. Additionally, the Teads + OMD Study 2023 highlights its ability to drive engagement and ROI for advertisers.For those looking to elevate their digital advertising strategies, Teads offers unparalleled opportunities. Whether you’re a marketer seeking global reach or an agency aiming for efficiency,Teads’ platform is designed to meet your needs.
To learn more about how Teads can transform your advertising efforts,visit their official website at www.teads.com. For press inquiries,contact Kite Hill PR at [email protected].
In a world where digital advertising is constantly shifting, Teads stands as a beacon of innovation and reliability. Its commitment to quality, safety, and efficiency ensures that brands can connect with audiences in meaningful ways, driving results that matter.
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Revolutionizing Sports Advertising: A Chat with teads’ Expert on Dynamic Vertical Video
Introduction:
In the ever-evolving digital advertising landscape, one platform is consistently pushing boundaries – Teads. With the recent unveiling of its Dynamic Vertical Video format, teads is set to redefine sports advertising. we sat down with Teads’ senior Product Manager, Alexandra Hartley, to discuss this innovative ad format and its potential to transform the way brands engage with sports audiences. Alexandra brings extensive experience in digital advertising and a deep understanding of Teads’ cutting-edge technologies.
Why Vertical Video?
World-Today-News: Alexandra, let’s dive right in. teads has opted for vertical video format – a departure from the traditional landscape mode.What inspired this choice?
Alexandra Hartley: Absolutely. In today’s digital world,user behavior has shifted. People prefer scrolling to swiping, especially when consuming content on their mobile devices. Our vertical video format taps into this trend, capturing 3 times more attention than traditional social media ads and reducing scroll speeds by 61%. By embedding live leaderboard stats, match highlights, and influencer-driven content, we create an immersive experience that keeps viewers engaged.
world-Today-news: That’s interesting.How does this format benefit brands seeking to connect with sports audiences?
Alexandra Hartley: This format allows brands to align their messaging with pivotal sports moments in a way that’s immersive and engaging. They can place video ads within premium content where attention is more focused, context is richer, and live stats amplify engagement. This could be celebrating a game-winning shot or a record-breaking player, creating a more memorable experience for viewers.
Proven Results
World-Today-News: Teads’ vertical video has shown promising results. Can you share more about its effectiveness in driving brand awareness and consideration?
Alexandra Hartley: Indeed. A recent campaign with a major tech/telco brand achieved a +15% lift in brand awareness and a +25% lift in brand consideration. These results solidify our vertical video format as a hero tool for driving attention and impact. It’s not just about capturing viewers’ attention; it’s about creating meaningful interactions that drive measurable outcomes.
Unmatched Scale and Reach
World-Today-News: Teads claims to rival platforms like YouTube, Facebook, and TikTok in reach. How does this broad reach translate into benefits for brands?
Alexandra Hartley: Our access to 18 billion ad impressions monthly and our ability to engage 97% of U.S. consumers aged 18-34 give brands the opportunity to create scalable campaigns that resonate deeply. This broad reach, coupled with our commitment to brand safety, ensures that advertisers can safeguard their reputation while connecting with their target audience effectively.
The Future of Sports Advertising
World-Today-news: Major sports events are approaching.What does Teads’ Dynamic Vertical Video offer advertisers in this context?
Alexandra Hartley: Our Dynamic Vertical Video offers a unique opportunity to align brand messaging with culturally important moments.By combining live sports data, premium video formats, and precise targeting, brands can forge stronger connections with audiences and achieve measurable outcomes. This is the future of sports advertising - immersive, engaging, and data-driven.
Conclusion
World-Today-News: Alexandra, thank you for sharing Teads’ vision for the future of sports advertising. Where can our readers go to learn more about how Teads’ Dynamic Vertical video can transform their advertising strategies?
Alexandra Hartley: They can visit our website, www.teads.com, or check out our recent post on Facebook to learn more about how Teads is redefining digital advertising. We’re always excited to explore new opportunities with brands looking to elevate their campaigns and connect with audiences in meaningful ways.