Together, the two companies aim to develop multiple sensors and related technologies for use in vehicles and tires
TDK Corporation (TSE 6762) and The Goodyear Tire & Rubber Company (NASDAQ: GT) today announce a collaboration for the development of next-generation tire solutions with the goal of accelerating the development and use of integrated intelligent hardware and software in tire and vehicle ecosystems.
Together, the organizations want to bring a robust tire measurement system to market that combines TDK’s expertise in software, sensors and electronic components with Goodyear’s know-how on tire development, intelligent solutions and industry trends.
“As the automotive industry continues to become more technologically advanced, the need for real-time information from the road to the tire to the car also increases. This alliance both accelerates the technology and gives customers access to the highest performing sensor technology on the market,” said Jim Tran, General Manager, Americas HQ and Deputy General Manager, Technology & Intellectual Property Center, TDK Corporation. “We look forward to this collaboration with Goodyear, a global market leader in the automotive segment.”
The two industry leaders are conducting market research and technical research with the aim of finding a joint solution that provides actionable insights that improve vehicle performance, safety and efficiency.
“Working with influential organizations like TDK is necessary to innovate intelligent systems. TDK’s expertise in sensors and electronics will play a major role in maximizing the benefit a tire can provide,” said Chris Helsel, Senior Vice President, Global Operations and Chief Technology Officer, Goodyear. “We are working towards a mobile future where vehicles are smarter, safer and more durable. These types of collaborations can play an important role in achieving these goals.”
Both TDK and Goodyear will showcase their latest technologies and system solutions at the upcoming fair Consumer Electronics Show (CES) mellan 9-12 januari 2024 i Las Vegas (TDK – Central Hall (LVCC) Booth 20521, Goodyear – West Hall (LVCC) Booth 4917).
2024-01-10 07:34:32
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