Two at the cinema and only one pays. Neugass cinemas want to attract more young people to the screen and have run a campaign with TBS for that purpose.
editorial staff
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January 9, 2023
Cinema has faced massive competition from streaming providers, especially among young audiences. The cinema still has its fans, but they are less and less. Often there is simply no money for it, and streaming is almost a gift. So there has to be some sort of promotion for young movie buffs. This is exactly what Neugass cinemas have the action for “Bring a friend” launched. Exclusively for their Riffraff, Houdini and Bourbaki cinemas and exclusively for everyone between the ages of 12 and 22. The offer: two tickets for the price of one, 8 francs. The offer is valid for two people only.
Offered in double pack
A survey of the target group revealed three things: 1. The offer is great. 2. It’s still completely unknown. 3. Cultural cinemas are considered unfunny. The TBS campaign now aims to clarify these misconceptions. “Bring a Friend” is only available in a double pack, which the agency has also implemented visually – with the 2 for 1 bundle offer, as is known for sausages and toothpaste.
The campaign is fully social media oriented and will take place on Instagram and Tiktok. Several mini-spots and subjects show “strange” cinematic situations in a double pack. The subjects are also placed on local bus and tram lines. Posters are prominently placed in cinemas and videos are used as moving images. The offer is explained to the curious on the landing page and invited to subscribe to the “Bring a Friend” subscription directly online. Everything was conceived, designed, photographed, filmed, edited, produced and edited internally at TBS. The poll and cast came straight from Neugass Kino.
