American singer Taylor Swift will perform for four days at Tokyo Dome starting on the 7th. Although the economic impact is about twice that of previous Southern All Stars concerts, it is unlikely to generate the same enthusiasm as in the United States, where people are glued to Swift’s every move, which is also driving the domestic economy.
Mr. Mitsumasa Egashira, a part-time lecturer at Tokyo City University, estimated the economic impact of performances in Japan.34.1 billion yen. The calculation includes tickets, goods, tourism consumption, business expenses, etc.According to him, the economic impact of Southern’s four-day concert held in Chigasaki City, Kanagawa Prefecture last year17.95 billion yenThat’s about twice as much.
American singer Taylor Swift
Photographer: Allen J. Schaben/Los Angeles Times/Getty Images
On the other hand, the excitement in the United States has reached the level of a social phenomenon.In Denver, Colorado, a regional city with a metropolitan population of approximately 3 million people, just two days of performances cost $201.7 million (approximately 30 billion yen).gave birth to。
The U.S. tour will be one of the factors pushing up the U.S. gross domestic product (GDP) for the July-September period (third quarter) of 2023, and the Philadelphia Fed’s Regional Federal Reserve Economic Report (beige book) was also featured. The Swift craze has also taken off on Wall Street, with analyst reports featuring Swift’s songs as titles being distributed.
At the Grammy Awards ceremony on the 4th, where she won the Album of the Year award for the fourth time for the first time in history, she announced that she would be releasing a new album, much to the delight of her fans known as “Swifty.”
Swifty’s current focus is on whether she will be able to make it in time for the NFL championship game in which her boyfriend is playing after the performance in Japan. The match will be held in Las Vegas on the 11th US time. In response to anxious fans, the Japanese Embassy in the United States explained in a statement posted on X (formerly Twitter) on the 2nd that it would be completed in time without any problems.
Compared to the United States, where Swift is excited about her success, the reason for the low level of enthusiasm in Japan seems to be the high popularity of Japanese music.According to the Recording Industry Association of Japan, Japanese music has the highest production value of music software.More than 90%occupiesSwift’s song was featured in Billboard Japan Weekly on January 31st.chartIt is not ranked in the top 100.
Takuya Takeuchi, who is in charge of music information programs on radio and streaming services, says that with the advent of distribution services, it has become easier to enjoy music from all over the world, and that “the rate of listening to songs other than American and British pop music has increased worldwide. “The number of cases is increasing.”
The number of Latin artists who are ranking high on various video sharing sites and streaming services is also increasing. YOASOBI was also on Billboard Global last year.chartHe became the first J-Pop artist to break into the top 50.
120,000 yen VIP package
Researcher at Nissay Research InstituteRyo HiroseHe says that in Japan, “Although there are a certain number of long-time core fans, the social phenomenon that we see in the United States will not occur.” Due to the language barrier and other factors, he has little contact with Japanese and Western music artists, so he tends to come into contact with Western music primarily through mega-hit songs. As a result, it is not uncommon for people who only know a few songs to come to our concerts.
Still, the enthusiasm for Swifty in Japan is high. Chiaki Ikeuchi made her dream come true by getting a four-day VIP package worth 120,000 yen, which costs four times more than a regular ticket (SS seat). She said that for this day, she went to her part-time job early in the morning to earn money for her ticket. She says, “Compared to going overseas and participating in a tour, being able to see her up close for 120,000 yen is cheap.”
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