Taylor Swift’s Eras tour is the first to raise more than $1 billion

Taylor Swift’s Eras Tour is the first concert tour to cross the billion-dollar mark, according to Pollstar’s year-end lists for 2023.

Not only was it the number one tour worldwide and in North America, but it also grossed a whopping $1.04 billion with 4.35 million tickets sold across 60 tour dates, the concert publication found.

Pollstar data is drawn from box office reports, venue capacity estimates, historical Pollstar venue ticket sales data, and other undefined data collected between November 17, 2022 and November 15, 2023.

Representatives for the publication did not immediately clarify whether they adjusted past tour data to match 2023 inflation in naming Swift as the first to break the $1 billion threshold.

Pollstar also found that Swift grossed approximately $200 million in merchandise sales and that her hit film adaptation of the tour, “Taylor Swift: The Eras Tour,” reportedly earned approximately $250 million in sales, making it the highest-grossing concert film to date.

According to its estimates, Pollstar also predicts a great 2024 for Swift. The magazine projects that the Eras Tour will once again reach $1 billion within its eligibility window, meaning Swift is likely to gross more than $2 billion during the tour.

Globally, Swift’s tour was followed by Beyoncé in second place, Bruce Springsteen & The E Street Band in third, Coldplay in fourth, Harry Styles in fifth as well as Morgan Wallen, Ed Sheeran, P!nk, The Weeknd and Drake.

In North America, there was a similar top 10: Swift, followed by Beyoncé, Morgan Wallen, Drake, P!nk, Bruce Springsteen & Th E Street Band, Ed Sheeran, George Strait, Karol G and RBD.

Beyond Swift’s results, 2023 was a historic year for concert sales around the world. The year’s top 100 tours saw a 46% increase from last year, generating $9.17 billion compared to $6.28 billion in 2022.

In North America, that figure jumped from $4.77 billion last year to $6.63 billion.

Earlier this week, Swift was named Time magazine’s Person of the Year. Last month, Apple Music named her artist of the year; Spotify revealed that she was the most streamed artist globally in 2023, accumulating more than 26.1 billion streams since January 1 and surpassing Bad Bunny’s three-year record.

2023 can be considered a year of incredible pop music dominance (Taylor Version).