In front of fans and celebrities, American pop star Taylor Swift released a film about her current tour on Thursday night. Titled Taylor Swift: The Eras Tour, the film has the best shot at becoming the highest-grossing music film of all time. According to estimates, it will earn up to 150 million dollars during the first weekend alone, which translates to almost 3.5 billion crowns.
Czechs will also be able to see the new movie, starting Friday in almost four dozen cinemas here will send distribution company Aerofilms.
In addition to the main star, the singer Beyoncé, the popular actress Rachel Zegler or her colleagues Simu Liu and Adam Sandler arrived at the Wednesday premiere in the Los Angeles multiplex company AMC. writes magazine The Hollywood Reporter. It was evening according to the British BBC prepared in secret, although even selected fans received an invitation through the Spotify streaming service. Until the last moment, it was not clear whether Taylor Swift herself would arrive.
However, the 33-year-old winner of twelve Grammy awards arrived and immediately thanked the fans upon arrival. He refers to them as the protagonists of the film. “I’ve never had as much fun as I did on the Eras tour in my life,” she says, referring to the streak that began this spring in the US. It will continue in Europe and Asia next year before culminating in November 2024 in Canada.
The singer performs a total of 146 concerts. She will not be coming to the Czech Republic, where she has never been before, and this time, the closest opportunity to see her will be next August in Warsaw and Vienna. He will perform three times in both cities.
The footage in the new film comes from a trio of performances that took place in August at the SoFi Stadium in Los Angeles. The resulting film is 165 minutes long, slightly less than current concerts offering a cross-section of compositions from individual “eras” of the singer’s almost twenty-year career.
The footage in the film comes from a trio of performances at the SoFi Stadium in Los Angeles in August. | Photo: Aerofilms
“We played in the rain and in the sun, healthy and sick, no matter what happened in our lives. And we did it with a smile on our face because of what greeted us on the other side,” thanks the pop star to the fans.
American and Canadian cinemas were originally supposed to start showing the film directed by Sam Wrench only on Friday, but due to the extraordinary interest, they put it on a day earlier. In total, the concert recording will be shown in theaters in about a hundred countries over the weekend, usually showing it only from Thursday to Sunday. Tickets cost $19.89 in many American theaters, a reference to the singer’s year of birth in 1989 and the title of her 2014 album.
The AP agency interviewed one of the managers of the American cinema chain, who, for example, encourages viewers to keep their mobile phones on, take selfies, dance and sing in the hall. “We want it to have an atmosphere,” he explained.
AMC estimates it will take in about $100 million in the U.S. and Canada this coming weekend, plus another $50 million worldwide, but there are even higher estimates. Even before the premiere, tickets for more than 100 million dollars were sold, adds the BBC.
In this regard, the concert film reflects the extraordinary interest in the Eras tour itself, when the Ticketmaster website went down during the opening of ticket sales, and the case was finally resolved by the US Senate.
According to estimates according to the website Pollstar.com, the entire tour can take 1.4 billion dollars, which is about 32.4 billion crowns.
The movie Taylor Swift: The Eras Tour will start screening in Czech cinemas on Friday. | Video: Aerofilms
The highest-grossing concert film of all time is This Is It, about Michael Jackson’s tour preparation, released shortly after his death in 2009. The film grossed $261 million worldwide. However, if inflation is taken into account, the record holder would be Woodstock from 1970, whose fifty million sales at the time would be equal to about 400 million dollars today, writes the AP agency.
According to her, Taylor Swift can start a new trend. The singer Beyoncé will also release a concert film recording of her recently completed Renaissance tour in theaters in early December. In addition to the pop-music genre and the extraordinary interest of the public, both projects have in common the fact that they were created directly in cooperation with the AMC cinema chain, not with traditional Hollywood studios or streaming platforms.
With similar formats, companies like AMC are trying to get back to the cinemas precisely the viewers that were taken away from them by platforms like Netflix in recent years. Taylor Swift has 274 million followers on Instagram alone, so she didn’t need to promote the picture. She produced the film alone with her father, Scott Swift, on a budget of just $15 million. The cinema will receive 43 percent of the tickets sold, the remaining 57 percent will be shared between the singer and the cinema chain, the AP agency concludes.
2023-10-12 13:49:24
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