The enterprise group has now made an acceptable estimate for Vienna. This assumes that there may very well be a price creation potential of as much as 100 million euros set by way of the three performances. Taylor Swift might be performing on the Ernst Happel Stadium on August 8, 9 and 10 as a part of her “Eras Tour”.
As a spokesperson for the APA business group defined, that is an preliminary evaluation based mostly on out there US figures. A price creation place for Vienna may also come from them. There is no such thing as a legitimate knowledge based mostly on calculations, at the very least for now.
Nonetheless, it may be mentioned with certainty that Taylor Swift could have a noticeable financial impression on the place within the quick time period, it was emphasised. Usually, such a mega-concert – the variety of which is growing – might open up a brand new financial risk. This is able to have an effect on areas equivalent to tourism, motion and gastronomy, he mentioned.
It has already been confirmed that the lodge business is benefiting from the angle of Swift company. As Vienna Tourism instructed the APA, lodge room occupancy is already very excessive throughout live performance days. Swifties who resolve on the final minute may also discover lodging as they’re nonetheless out there, we’re positive.
Nonetheless, a keep in Vienna ought to solely be deliberate spontaneously within the rarest of circumstances. As a result of tickets are not out there. All three live shows are bought out for a 12 months.
