WhatsApp users can push a sigh of relief. Announced in May 2019, the integration of targeted advertisements into the discussions will ultimately not happen. Facebook, owner of the messaging application, has abandoned this project, reveals the Wall street journal. The project development team was recently disbanded.
This decision is partly explained by the upcoming merger of messaging services from Messenger, WhatsApp and Instagram into a single secure and private communication application, explains the website. PhonAndroid. Adding ads would also have compromised message encryption.
To monetize Whatsapp, Facebook nevertheless intends to integrate advertisements in 2020 in its “Statutes”, its equivalent of Instagram stories.
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