Target Plans to Build $22.7 Million Store in North Texas with New Design Concept

Target appears to have plans to build a $22.7 million store in North Texas that will likely be the region’s first example of the retailer’s larger new design concept.

A Target spokesperson told the Star-Telegram that the company had “no new store news to share at this time.” However, a company report to the state reveals that Target intends to break ground this fall on what will be one of the largest Targets in North Texas.

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Where will the new Target be in North Texas?

The store will be the anchor of a new mixed-use development in Denton, according to the filing with the Department of Licensing and Regulation. Texas state. The location, 2755 W. University Drive, is just east of the Interstate 35 interchange on the south side of University Drive, near a WinCo Foods grocery store and an In-and-Out Burger.

This would be the second Target in Denton, along a rapidly growing corridor of the Dallas-Fort Worth Metroplex with new developments up and down I-35.

But it will likely be the first in North Texas to feature elements of the new Target store design, announced last fall.

How do we know? First of all, the new design is much bigger than the existing Targets.

Targets are typically 125,000 square feet. The new Denton store will have more than 149,000 square feet, according to the presentation. By comparison, the 2015-built Target at Presidio Towne Crossing near Alliance in Fort Worth is 123,000 square feet.

Target has said that starting this year, more than half of its planned 200 complete store renovations and nearly all of the 30 planned new constructions will feature elements of the redesign. By 2024, the concept will be included in all remodels and new stores.

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The new Denton store is scheduled to open in late summer 2024.

What will the new Target be like?

One of the most notable changes is the increased brightness. The new Targets will have larger windows that let in more natural light, rather than the windowless stores shoppers are used to.

The new Targets will also have plants and will use reclaimed wood from the region in the building design. Target is adapting the design of its stores to reflect the community they serve, such as with native gardens and local produce offerings, a concept similar to HEB’s strategy of tailoring its grocery stores to each market.

The new Targets will also feature a larger selection of food and beverages and exclusive brand displays, as well as “integrated sustainability” elements such as natural refrigerants and rooftop solar panels, with the company’s goal of reaching emissions net zero in 2040.

The retailer claims its new store layouts were tested using virtual reality. The company created life-size virtual models of its “reimagined” store to help refine and iterate the customer experience.

Texas already has an example of this larger, updated store design, but to see it you have to drive to Katy, near Houston.

The Denton store isn’t listed on Target’s “coming soon” page yet, but four others in Texas are, including a 111,000-square-foot store in Dallas in Wynnewood Village and a 140,000-square-foot store in Prosper, north of Frisco.