Actress Tang Wei will become a model for Chinese direct purchase app AliExpress.
Following Ma Dong-seok, who has a tough image, Tang Wei, who has mainly appeared in romantic movies, is used as the face to highlight a more friendly image.
According to the distribution industry on the 12th, AliExpress recently signed a model contract with actor Tang Wei. It is reported that actor Ma Dong-seok, an existing model, will also continue his activities.
Actor Tang Wei [CJ ENM]
Tang Wei is expected to participate as a model in Ali Express’ SNS marketing in the future.
Tang Wei, of Chinese nationality, became famous after appearing in the 2007 movie ‘Sexuality’. However, when the film was embroiled in controversy over the glorification of pro-Japanese groups, and her activities in mainland China were restricted as a result, she obtained permanent residency in Hong Kong in 2008 and continued her career. In 2011, she appeared in the film ‘Late Autumn’ as her lead role, for which she won the Baeksang Arts Awards for Best Actress in a Movie. She is married to director Kim Tae-yong, the director of that film. In 2022, she appeared in the film Decided to Break Up as her lead role, Song Seo-rae, and that year she won the Best Actress Award at the Blue Dragon Film Festival, making her the first foreign actor to do so.
AliExpress said, “We have selected actor Tang Wei as our new brand ambassador and are introducing a new advertising campaign. Actor Tang Wei is one of the most loved actors in Korea, and it shows AliExpress’s sincerity in communicating with Korean customers through a more friendly image.” “I thought it was a model that could be shown well,” he said. He added, “I hope that AliExpress’ customers will also lead a fun and lively lifestyle, just like the elegant and lively image of actress Tang Wei.”
