If some studios like Sony made it clear that they were ready to sell the games of their biggest licenses priced at $ 70, le PDG de Take-Two, Strauss Zelnick, was once again questioned about the company’s decision on these prices which may seem excessive.
Remember, when the release of NBA 2K21, the publisher had positioned itself in favor of an introductory price of $ 70, something he does not seem to regret since the CEO once again affirmed this choice at a Morgan Stanley conference (via TweakTown).
If he is in favor of such a price, the latter explains it through a fairly simple explanation. According to him, publishers and studios currently offer ” an extraordinary range of experience and a lot of possibilities to redo the games ». The last time games saw a price increase was in 2005 and 2006, and he said gamers were ready for it.
Also, Strauss Zelnick reiterated his remarks that Take-Two isn’t ready to sell all of its games for $ 70, adding that pricing decisions for each title are considered on a case-by-case basis..
Our goal is to always deliver more value than what we charge, to ensure that the experience and the payout for the experience are positive for the consumer. We all know that no matter how much you love a consumer experience, if it feels like you’ve been overcharged, it ruins the experience and you don’t want to relive it.
He also adds that one of the publisher’s wishes is that consumers feel that they are offering them more than they have asked for. Finally, the vice-president declares that GTA 5’s next remaster on PS5 and Xbox Series X / S won’t be just a remaster.
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