Earlier this week, Rockstar Games announced that the trailer for the highly anticipated game GTA VI will be released in December. The price of the game is not yet known, but GTA publisher Strauss Zelnick, CEO of Take Two, has already made a striking statement about how much he thinks Rockstar’s games are worth.
Article continues after advertisement
During a call with investors, Take Two’s CEO said that he believes games are offered too cheaply. Rockstar’s games in particular, such as the GTA and Red Dead Redemption series, are worth much more than their price tag, Zelnick believes.
“In terms of our pricing, the algorithm is essentially the value of the expected entertainment use. That is, the value per hour times the number of expected hours plus the end value that the customer experiences as ownership, if the title is owned rather than part of a subscription,” said Zelnick.
read more
Ubisoft shows GTA-like Star Wars game and more Assassin’s Creed
The more hours, the more value
In other words, the longer you play a game, the more value you get for your money. Most major games currently cost around 70 euros. But some of them have a storyline of 12 hours, others of 100 hours. “By that benchmark, our prices are still very low, because we offer many hours of engagement and the value of that is very high,” says the Take Two CEO.
Article continues after advertisement
Yet it does not immediately seem that GTA VI, reportedly the most expensive game of all time to develop will be much more expensive than the competition. Zelnick himself admits during the conversation that there is no realistic pricing model within the market for a very expensive game.
read more
Microsoft is selling fewer Xboxes but more Game Passes
Other revenue models
As a result, it seems more than likely that Take Two will use other revenue models to make GTA VI profitable. This was also done in predecessor GTA V with GTA Online, where players can improve their gaming experience with microtransactions. Take Two has done that for the past ten years raised about $8 billion.
Rockstar and Take Two have previously received some criticism for overly high prices for some games. For example, in 2021 they released remakes of the original GTA 3 trilogy, which were full of bugs and, according to many fans, were just an excuse to grab money. The price tag at the time was 60 euros, despite the fact that they were simply updated versions of old games. Also this year, Take Two released a port – not a remaster – of the 13-year-old Red Dead Redemption, for a price of 50 euros.
Read more gaming news.
read more
GTA VI announced, first trailer in December
2023-11-12 12:41:01
#expensive #GTA #Publisher #thinks #games #cheap #hourly #price
