In recent years, Liu Genghong has moved to the mainland to live broadcast and bring goods, but he was listed as a key focus by the official media. (Photo/Reposted from Liu Genghong’s Facebook page)
After the outbreak of the new crown epidemic, the scale of the live broadcast delivery market has become larger and larger, but it has also attracted the attention of the mainland authorities. An investigation report pointed out that five live broadcast hosts, including Taiwanese actor Liu Genghong, were named by the mainland official media for false propaganda and quality. Poor control has been included in the focus of attention.
According to the “Analysis Report on Public Opinion on Rights Protection of Consumers with Live Streaming” released by the mainland official media, an analysis and investigation of 14 live streamers with live broadcasts found that 5 people, including Crazy Little Yang, Li Jiaqi, Liu Genghong, Luo Yonghao, and Simba, had “rights protection public opinion”. “The proportion is as high as 90%, reflecting consumer problems such as false propaganda, product quality, misleading prices, delivery problems, returns and exchanges, and uncivilized delivery of goods.
Among them, the “false propaganda” of Crazy Little Brother Yang and Li Jiaqi is more obvious, while Liu Genghong is more prominent in “product quality”. The content of the report also mentioned that the problem of live delivery of short video and video platforms is more serious than that of traditional e-commerce platforms, so it needs to be paid attention to.
After the news was exposed, there were positive and negative voices from netizens, “This is also the economy, you can’t mess around”, “Obviously it’s because some people’s cakes are moved”, “It’s sure to be a big tree”, “Don’t sell fake and shoddy ones. Catch them, specifically to deal with those who keep their own law and order.” “It is recommended to rectify those vulgar short videos first.” However, some people agreed, “The economy of the live broadcast room needs to be improved. In the past, Taobao and Pinduoduo would have quality problems. Forget about the products, and now the ones bought from the live broadcast room are starting to be unreliable, and the regulatory authorities have to take care of them.”
