(Photo taken from Beijie Facebook)
Comprehensive report by Zhang Yuanhong / Taipei City
The Taipei MRT Corporation announced today that “the new MRT route has been revealed”, causing netizens to speculate which MRT route is going to appear? But I didn’t expect that after the answer was revealed, it turned out to be just a “marketing activity”. Some netizens angrily criticized Beijie. This kind of literature publicizes on its own page.
Hidden lines will be opened?The truth is out: Marketing campaigns
In fact, as early as the 30th of last month, the Taipei MRT Corporation posted a message on Facebook in the form of a text-only post, announcing that “News/Hidden MRT line will be opened soon! 9/4 will be officially announced.” The post attracted the attention of many people. Many netizens thought that there was a new MRT line, and left messages with “card” answers. Many netizens also wished for the return of the “Tamshui Xindian Line”, which sparked discussions in the community.
On the morning of September 4th, Taipei MRT Fanzhuan posted a post announcing the schedule as previously planned, “MRT new route announced”, pointing out that from now until the 30th, as long as the task is completed according to the activity method, there will be a chance Netizens discovered that it was a “marketing event” after receiving good gifts such as iPhone 15 and Jimmy’s style leisure card.
The villagers are angry!Criticism of “Rage Marketing”
The topic spread to PTT. Some netizens posted a discussion on the PTT MRT version. They thought it was an expected marketing activity, and they were not surprised. It’s just a fantasy.”
However, more netizens think that Beijie’s marketing method is quite inappropriate, criticizing it as “super-white-purpose marketing that angers marketing”, “this phishing marketing 484”, “marketing at the expense of the trust of your own car information”, “I really mistakenly think that there is a bad publicity for the new line”, and some people bluntly said, “Beijie didn’t even check to let this kind of propaganda appear on its own page” and so on.
Actually, after checking the post, there have been more than 1,000 comments, more than 400 shares, and nearly 100 people clicked “angry”.
Further reading: “Hidden MRT Line” opened?Beijie: The “new route” is up to you
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2023-09-04 06:15:00
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