The Collapse of Toyota’s Mirai: Challenges in the Hydrogen Mobility Market

The Collapse of Toyota’s Mirai: Challenges in the Hydrogen Mobility Market

The Challenges of ‍Hydrogen Cars: A ⁤Call for Innovation Hydrogen cars, such as the Toyota ‌Mirai, were once hailed as the future of clean transportation. However, as the reality of‍ owning and ‌operating these vehicles sets​ in, it is‌ becoming clear that ‍they are ⁢facing significant ‌challenges. ⁢From a lack of infrastructure to high⁤ costs … Read more

Toyota strengthens GR brand identity in New Rush with refreshed GR Sport variant for 2023

Toyota strengthens GR brand identity in New Rush with refreshed GR Sport variant for 2023

Vice President Director of PT TAM, Henry Tanoto, stated that Toyota wants to strengthen the GR brand identity in New Rush, which is known for its sporty, tough and fun to drive image. This step also aims to reach a wider middle family market segment, while providing Total Ownership Experience value for consumers. In 2023, … Read more

Tesla’s Terrible Week and Ford’s Hybrid Strategy: A Roundup of EV News

Tesla’s Terrible Week and Ford’s Hybrid Strategy: A Roundup of EV News

Tesla’s Challenging Week in the Electric Vehicle Market Graphic: Images: Scott Olson, BYD, Slaven Vlasic, Leon Neal Tesla, the renowned electric vehicle (EV) manufacturer, has had an interesting week as it navigates the global EV market. Despite facing several challenges, the company continues to make headlines. Tesla Struggles to Meet Sales Targets Despite Tesla’s ongoing … Read more

The New Toyota Prius Plug-In Hybrid: A Game Changer in Design and Performance

The New Toyota Prius Plug-In Hybrid: A Game Changer in Design and Performance

Toyota Prius has always been associated with alternative minded people. Not for nothing, because the Prius was the first mass-produced hybrid car in the world. This theoretically meant lower fuel consumption, lower emissions and a more responsible attitude towards the environment. Also in all previous generations, it was very different from the rest of the … Read more

The Ultimate Guide to the Modernized Yaris: Features, Specs, and Hybrid Options

The Ultimate Guide to the Modernized Yaris: Features, Specs, and Hybrid Options

Don’t be shy, feel free to touch. The first major novelty of the modernized Yaris is the new generation of infotainment running on a 9- or 10.5-inch touch screen, which finally looks really modern, and not like an exhibit from an arcade game museum. It has great graphics, an intuitive interface and quick responses, plus … Read more

Toyota Unveils MX-1 and MX-2 Supercars: A Look at the Birth and Impact

Toyota Unveils MX-1 and MX-2 Supercars: A Look at the Birth and Impact

Toyota supercar unveiled, birth of MX-1&MX-2 In October 2023, Toyota America and design studio Calty Design Research celebrated their 50th anniversary and unveiled the supercar concept car and episode they developed for the first time. Among these, the supercars produced in the 1980s, the MX-1 (1983) and MX-2 (1985), are particularly eye-catching. These two models … Read more

Toyota Camry: A Comparison with the Superb and a Closer Look at its Design

Toyota Camry: A Comparison with the Superb and a Closer Look at its Design

Please take the comparison “Japanese Superb” as an exaggeration. Although Toyota’s novelty falls into the same category, its approach deviates considerably from the established standards. Despite this (or precisely because of that?), it is an interesting car, the previous eighth generation of which is increasingly popular in the Czech Republic. It is also a successful … Read more

Toyota Marketing Director Anton Jimmi Suwandy Calls for Government Incentives for Hybrid Electrified Vehicles in Indonesia

Toyota Marketing Director Anton Jimmi Suwandy Calls for Government Incentives for Hybrid Electrified Vehicles in Indonesia

Jakarta – Talking about electrified cars is varied. Not only electric vehicles, plug-in hybrids and hybrids are also included, because several percent use battery power to drive them. Responding to the current rise in electrified vehicles, Toyota is grateful to see the development of the hybrid car market in Indonesia which continues to grow. “We … Read more

Competition Heats Up in Indonesia’s Hybrid Car Market: Toyota vs. Mitsubishi

Competition Heats Up in Indonesia’s Hybrid Car Market: Toyota vs. Mitsubishi

Jakarta – Mitsubishi Motors Thailand has introduced the Xpander Hybrid, with selling prices starting at 912,000 Bath or the equivalent of IDR 405 million. As if not wanting to be outdone, Toyota-Astra Motor has confirmed that it will introduce a new hybrid which is suspected to be the Avanza Hybrid. But is it really like … Read more