Sustainability in marketing

Hi, brands: attitude is good for everything!

by
Hi, brands: attitude is good for everything!

Wow, the man is stirring up emotions: The Green Wednesday column Elon, the brand destroyer, generated emails from sad Tesla drivers (men who will switch brands at the next opportunity) about four weeks ago, but also the warning that Musk’s failures were most likely only a problem in the German perception. Now, as luck would … Read more

“Sustainability is our corporate philosophy”

by
“Sustainability is our corporate philosophy”

Ms. Spielmann, the term sustainability is increasingly being used as a purchasing argument. Is sustainability an issue that plays a role in your consumers’ purchasing decisions? Sustainability is an important issue for a growing number of our consumers, but it is certainly not yet the main purchasing criterion. People choose our products because they enjoy … Read more