Asics Collaborates with Montreal Singer Charlotte Cardin to Expand Female Appeal in Sneaker Market
IF runners know Asics well, the brand also wants to attract the favor of sneaker fans. To gain notoriety among a new female clientele, the Japanese label enlisted Montreal singer Charlotte Cardin. The elegant Canadian artist with a powerful voice teams up with Asics wearing the EX89 model. A proposal for a basketball-inspired “court” shoe, … Read more