Day, this year new ambassador. WARC marketing intelligence firm calculated global spending on global sports sponsorships of $ 48.4 billion in 2020, which represents an increase of 5%, the largest in a decade. Sport and brands have had a difficult year, but in the end sports marketing represents the entertainment that so helps consumers in an emergency.
Ad spend in North America is said to be $ 18.8 billion and the numbers have been spared due to the ability of leagues and businesses to adjust to the new normal. The main ambassadors of companies are those who have taken the best advantage, to position themselves as leaders in sports marketing.
One of the brands that has made a name for itself in golf is Day, this year, the luxury watch brand which has just announced that Tommy Fleetwood, who has stood out in recent years on the international sports circuit, joins its ranks as a new ambassador.
It will become the image of the “TAG Heuer Connected Golf Edition” watch, centered on sporting activity, controllable from the mobile application. Golf enthusiasts can have access to a 3D course map, which will measure the distance to risk areas, track strokes, scores, statistics, etc.
As part of this collaboration, Fleetwood will work closely with the Swiss watchmaker to develop new features for the TAG Heuer Golf app, which currently has more than 200,000 active users.
In sports, the character has been a five-time winner of the European Tour, placing himself as one of the greatest figures in the sport. “I am delighted to join the TAG Heuer family and very proud to have been chosen as an ambassador,” he said of his collaboration with the brand.
We recommend you:
In Mexico, there is a great affinity for this sport; However, the eventuality has not given respite to local events, such as the one organized since 2017 at the Chapultepec Golf Club, a tournament that has become one of the most important organized in Mexico City, both for the quality of the golfers participating in it. , as well as the assistance it has generated in all its editions.
Some 68,000 fans attended in 2017 alone, 70,000 in 2018, over 70,000 in 2019 and 2020. From English company SMG Insight / You Gov, they revealed that the golf tournament had left an economic spillover of just over $ 151 million in its first two years.
–
