Bobba: The Rise of Ready-to-Drink Bubble Tea in North American Markets
When he started to present his product, ready-to-drink bubble tea, Sébastien Fiset bumped his nose against many doors. “Nobody wanted to do it. It was too complicated,” he confides. Appearing in Taiwan in the 1980s, pearl or bubble tea was originally prepared with a tea base, hot or cold, to which tapioca balls and flavored … Read more