What he represents, what he will bring back to PSG … What is the marketing weight of Lionel Messi?
Lionel Messi is not just a machine to panic statistics. Threading goals, of course, is his first trademark, the one he prefers and masters the best. But he also knows, by ricochet, mark and make mark the others, by stacking the partnerships and by aligning the zeros on the contracts. Certainly less diversified and lucrative … Read more