Discover the Vème Avenue d’Herbelin Watch: A Stylish and Affordable Timepiece

Discover the Vème Avenue d’Herbelin Watch: A Stylish and Affordable Timepiece

Here is an unusual watch which is reminiscent of the famous Jaeger-LeCoultre Etrier (vintage) or the Hermes Cape Cod (contemporary), but in a much more accessible price range since it does not exceed 400 euros. The Vème Avenue d’Herbelin is not everyone’s watch: in fact, in addition to being square, its polished yellow gold PVD … Read more

Chopard opens on legendary 5th Avenue

Chopard opens on legendary 5th Avenue

The use of brass elementson custom furniture in walnut and velvet, recalls the large arches of the entrance. The walls will accommodate contemporary art exhibitions which will regularly renew the atmosphere of the shop, reserving surprising surprises for visitors. The watch and jewelery collections occupy the ground floor of this new space. Downstairs, the Gentlemen’s … Read more

Crockett & Jones created the Chelsea Hamilton flat boot for the 60th anniversary of James Bond

Crockett & Jones created the Chelsea Hamilton flat boot for the 60th anniversary of James Bond

Yet, to celebrate sixty years of good and faithful (secret) service to Bond, Crockett & Jones presents a couple of Very low Sixties Chelsea. Therefore, remember that these boots are a great classics from C&J which offers about fifteen models in its catalogue. The first model would appear in 1925 at Crockett & Jones, but … Read more

Rolex, official watch of the Rolex Paris Masters for fifteen years!

Rolex, official watch of the Rolex Paris Masters for fifteen years!

The Rolex Paris Masters represents a key moment of the season. In fact, it offers players one last chance to qualify for the Nitto ATP Finals (13-20 November), the end-of-season tournament that sees the top eight players and doubles pairs compete against each other, and of which Rolex is also “Watch Official” (the Genevan brand … Read more

New York Harbor Limited Edition: an “oyster” at Oris

New York Harbor Limited Edition: an “oyster” at Oris

As we know, for several years, the Swiss watchmaker Oris has been very committed to ecology. So much so that it has become his “workhorse” and that this positioning is found in most of his creations. Latest? The Oris New York Harbor Limited Edition, an Aqui with automatic caliber (one of the brand’s best-sellers) featuring … Read more

clever, responsive and funny marketing following the Mona Lisa’s entartage!

clever, responsive and funny marketing following the Mona Lisa’s entartage!

You should know that high-end watchmakers and luxury brands as a rule have little sense of humour. Especially when you touch their products and/or their sacrosanct brand image. As such, as we know, they very moderately appreciate all “meme” Instagram accounts that openly make fun of their watches or their communication… On the other hand, … Read more

Breitling reopens its exclusive New York boutique

Breitling reopens its exclusive New York boutique

The decoration, which includes motifs inspired by airplanes, surfboards and vintage motorcycles, is a nod to the three “universes” of the brand, air, land and sea (the environments for which the watch families Breitling have been developed). In a relaxed and cool atmosphere, the watch bars and lounges invite visitors and enthusiasts to explore timepieces … Read more